Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 105

Sponsorships Social Media Sports 2024 105

Attendease

NOVEMBER 1, 2019

This is why event sponsorship packages are crucial because they help you get more sponsors. When a company wants to learn more about your event, they will want to know how they benefit from sponsoring. In your event sponsorship package, you want to include the following information: Expected attendance. Sponsorship Tiers.

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Sponsorships Event Apps Events Speakers 257

ePly

APRIL 9, 2024

Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.

Sponsorships 62

Sponsorships Social Media Events 2024 62

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Events 256

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Event Planning BluePrint

OCTOBER 24, 2018

Today’s event sponsorship is not passive. Ask yourself: what booth or company would you choose to visit at an event? Event Sponsorship. Join us for a conversation about the future of event sponsorship and what event planners need to know. It’s active, engaging and succeeds because of human interaction.

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Sponsorships Events Technology Event Planning 227

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 95

Sponsorships Wireless 2024 Advertising 95

GEVME

JULY 2, 2018

While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. Luckily, the transformation of an event production landscape also brings many changes to the ways event sponsorships are built. What is an event sponsorship package?

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Sponsorships Tech Hospitality Conference 200

Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

Sponsorships 87

Sponsorships Hospitality Sports Financial 87

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Sponsorships Technology Social Media Event Apps 150

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 81

Sponsorships 2024 2023 Sports 81

Expo Pass

APRIL 13, 2023

It’s time to meet your new best friend—event sponsorship. When you do it right, event sponsorship benefits both parties. Like everything we do, event sponsorship should be personal and specific. You’ll want to approach companies that share these values and have a place in the same industry. Bring the value.

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Sponsorships Social Media Financial Trade Shows 129

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

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Sponsorships Financial Marketing Speakers 62

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.

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Sponsorships 2024 Trade Shows Sustainability 59

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

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Sponsorships Trade Shows Events Advertising 136

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. There’s this underlying theme of accessibility with our company, too.

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Sponsorships Sports Social Media Marketing 82

Endless Events

JULY 21, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

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Sponsorships Insurance Social Media Financial 124

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. However, you must think strategically when choosing companies that can derive value from your event to avoid rejection. If you’re an event organiser, focus on companies that your audience will trust.

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Sponsorships Event Ideas Contracts Events 174

GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Know the person who can say yes to your sponsorship proposal. Example of rules for sponsorship.

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Sponsorships Advertising Social Media Events 120

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?

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Sponsorships Social Media Events Speakers 111

Eventinterface

SEPTEMBER 20, 2018

Unless you are a Fortune 500 company, you probably don’t have the budget for a high-scale event. Why will another company, after all, choose to sponsor your event when they receive dozens of similar requests on a near daily basis? Sponsors leverage their sponsorship as a marketing strategy. IDENTIFY YOUR ASSETS TO A SPONSOR.

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Sponsorships Negotiating Social Media Advertising 185

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 80

Sports Sponsorships 2023 2021 80

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

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Sponsorships Social Media Conference Events 116

Event Marketer

MARCH 1, 2024

s sponsorship kept the good vibes going beyond the festival, too. The company itself donates up to 10 percent of its annual net profits to veteran and first responder groups. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. American Weed Co.’s Let’s go.” Agency: Grasslands.

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Sponsorships 2024 Apparel Education 72

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your Event App.

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Sponsorships Event Apps Events Speakers 140

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 45

Sponsorships 2023 Government Sustainability 45

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

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Event Management 2023 Management Healthcare 130

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. And there’s a wide open field of engagement opportunities for companies looking to do the same.

Sports 78

Sports Sponsorships 2023 Social Media 78

EventBank Insights

JUNE 29, 2020

With the COVID-19 pandemic severely limiting events and opportunities to host large scale events, many companies are now shifting their gears to hosting online webinars and other virtual events. But first, ask yourself this: Are Sponsorships Valuable to You? Sponsorships on Webinars, not unlike events, can be valuable to you.

Sponsorships 78

Sponsorships Marketing Travel Management 78

Velvet Chainsaw

OCTOBER 14, 2020

In the good ole days, companies would hire a booth builder to design, build and maintain their displays. We’re seeing companies take one of three roads – 1) opt out of participating 2) sign-up and give it a minimal effort or 3) build a digital showroom on their turf and use the virtual platform as the doorway to their showroom.

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Sponsorships Trade Shows Social Media Advertising 477

Attendease

MARCH 5, 2024

82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events. Sponsorship benefits often include event naming rights, inclusion in marketing materials, and social media shoutouts before, during, and after the event.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Bizzabo

NOVEMBER 18, 2020

Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right? Looking to secure sponsors for your next virtual event?

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Sponsorships 2020 Speakers Healthcare 94

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. Here are our six virtual tips.

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Sponsorships Travel Consulting Sustainability 112

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 140

Sponsorships Sports Food and Beverage 2021 140

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Whether you’re looking to pivot to virtual events or are redesigning a virtual event sponsorship program, we’re here to help. Virtual Event Sponsorship Value Propositions.

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Sponsorships 2020 Trade Shows Event Apps 88

Nunify

DECEMBER 29, 2022

Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. This is possible by creating event sponsorship levels, which we will cover in this article. What are event sponsorship levels?

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Sponsorships Social Media Financial Speakers 52