Event Industry News

OCTOBER 20, 2021

Event sponsorships are the top choice for organisers to monetise events. of all organisers admit that sponsorships are their main source of income from virtual events (EMBlog). So by communicating with your sponsors, you can create tailor-made sponsorship packages. How To Sell a Valuable Sponsorship Opportunity?

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Trade Shows Sponsorships Management Marketing 57

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

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Sponsorships Financial Marketing Speakers 62

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences.

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Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

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Trade Shows Sponsorships Events Management 195

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

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Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.

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2023 Food and Beverage 2022 Transportation 222

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Sponsorships Social Media Financial Speakers 52

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

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Marketing Trade Shows Retail Advertising 119

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

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Eventmobi

MAY 27, 2019

Great sponsorship opportunities. Questions on the poster can either be generated by your event team to ask larger industry related questions or can be used as an opportunity to generate sponsorship dollars and have partners sponsor a poster question. Part of their sponsorship revenue could cover the cost of the screens.

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2019 Trade Shows Sponsorships Event Apps 170

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

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Trade Shows B2B Travel Social Media 41

Hubilo Blog

MARCH 7, 2022

That’s when the value of association management companies (AMCs) increased manifold. What is an association management company? Association management companies provide the professional staff, administrative support, office space, technology, and equipment an association needs to operate efficiently. Look for similar values.

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Management Financial Government Consulting 98

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

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Sponsorships 2023 Social Media Food and Beverage 52

PCMA Convene

AUGUST 31, 2020

Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person trade shows. 3D-like virtual solutions — complete with avatars and faux convention-center environments — are probably the closest we can get to replicating the physical trade-show environment.

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Trade Shows Sponsorships Advertising Consulting 105

Event Rebels

OCTOBER 27, 2020

Our newest addition to the virtual trade show platform allows attendees to collect and store exhibitor resources. For events using our virtual trade show platform, exhibitor and sponsor profiles include a “Resources” section where they can share all of the materials they would like to offer to their booth visitors.

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Trade Shows Sponsorships Meetings Marketing 69

Eventmobi

JUNE 12, 2023

Trade shows are primarily home to product demos. Company parties bring together your team to celebrate their successes. Secure sponsors Securing sponsorships requires some thoughtful pre-planning. Having a hybrid event strategy is what’ll satisfy both of these audiences.

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2023 Sponsorships Insurance Event Apps 195

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Hybrid events can work for many types of meetings and programs, including internal and external company events. Trade shows.

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Social Media 2021 Trade Shows Marketing 279

Velvet Chainsaw

AUGUST 6, 2019

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. egg debate.

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Sponsorships Trade Shows Advertising Education 238

Eventmobi

JULY 27, 2022

Greg Blazen, CEO, Trade Association. Simultaneous live hybrid conference and trade show. In the months leading up to the show, our team gave them advice about their virtual presence and marketing materials. Data showed that effort paying off—for everyone! Event Type. Event Goals. Event Type. Event Goals.

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Education Sponsorships Conference Contracts 195

Event Geek

FEBRUARY 18, 2018

Sponsoring industry conferences and exhibiting at trade shows can be great marketing strategies when done right. But every industry has hundreds of events per year and you have a limited marketing budget. Download the Event Sponsorship Scorecard. 1) "Does this event align with my company's goals?"

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Conference Sponsorships Trade Shows Travel 90

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

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Marketing Trade Shows Social Media Sponsorships 62

Eventmobi

FEBRUARY 3, 2022

According to a report from Meeting Professionals International (MPI) and audio-visual company PSAV, when event planners were asked about their organization’s overall capability for event budgeting, here’s what they said: 6% stated that they are ‘lucky to have a process’ 30% said processes exist by project only.

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Food and Beverage Financial Sponsorships Technology 370

Social Tables

NOVEMBER 12, 2021

For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . Event signage is used in a variety of ways.

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Advertising Trade Shows Social Media Event Design 148

StraussCA

MARCH 4, 2021

Having part of your event digital offer new opportunities to market brands and to create leads, which your members will appreciate. An AV company which has experience in live-streaming events is a must. Do they provide hand sanitizers stations or will supply (hint—sponsorship opportunity!). Hybrid Trade Show.

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Trade Shows Conference Sponsorships Events 98

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing? Quick Reads. Generating Leads.

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Marketing Trade Shows Event Marketing Education 79

GEVME

NOVEMBER 25, 2021

Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Several benefits of virtual events are gaining massive traction among companies and event planners.

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Social Media Trade Shows Event Ideas Entertainment 284

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. As James pointed out to us, it wasn’t difficult to get World of Concrete attendees to embrace a show floor comprised only of… concrete. Use Biodegradable Signage.

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Sustainability Sponsorships Trade Shows 2022 115

ePly

MAY 26, 2022

Tips for Sponsors Your company gains additional marketing opportunities and exposure in exchange for a trade show or conference sponsorship. Interactive Floor Plan or Map Your company will have banners, signage, and swag galore as a sponsor. First impressions matter, and this one is free for the taking!

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Trade Shows Sponsorships Social Media 2022 62

Eventmobi

JULY 10, 2023

Sponsorship advertising opportunities If you’re hosting an in-person or hybrid event, mobile event apps offer another venue to promote your sponsors. This could involve your event planners, marketers, and board members. How long has the company been providing event apps? Are their reviews positive? Reliability.

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Velvet Chainsaw

SEPTEMBER 29, 2016

Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. This simplifies tracking while allowing new disruptive companies to leap frog others. one point for every $5K in integrated marketing spend).

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Sponsorships Airlines Trade Shows 2016 150

Social Tables

JANUARY 27, 2021

.” Additionally, it reads: “If you are an event planner, wedding planner, event rental company, caterer, florist, event entertainment company or any other professional working in events, The Special Event is for you.” ” Gain new event planning skills with easy tools Get Started Free 3.

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Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

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Marketing Speakers Event Apps Events 97

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Here's just a few of the ways marketing and sales can collaborate on pre-event outreach.

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