category event-production 
Velvet Chainsaw
OCTOBER 26, 2023
For most business event professionals, rebuilding attendance and overall revenue is priority one. Business event professionals are also challenged to deliver net income to the bottom-line. The mandate to innovate the event experience vs. a limited workforce and capacity. Event innovation often takes a back seat.
Event Marketer
JANUARY 26, 2024
“I think for our category more than any other category, that real-life experience is of critical importance. And these are intuitively easy-to-understand products, but it is important to have that ‘first great sip,’ we like to call it, to build that advocacy and to make people believers in the proposition.
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Attendease
FEBRUARY 29, 2024
You’re a few months away from what you hope to be a show-stopping event for your association’s members. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles. Promote wellness among your event team. Check in with your event team often. Practice gratitude.
Velvet Chainsaw
OCTOBER 31, 2019
Here are five data categories to examine and refine for your customer-intelligence strategy: Firmographics — The kind of company your customer works for should be a mandatory field. For categories yielding less than 5 percent, group with another company type or allow as a write-in. Mandatory fields should be kept to a minimum.
Planning Pod
JANUARY 2, 2024
Are you an event pro struggling to stay organized? Since the holiday season and the first weeks of the new year can be highly stressful for event pros, I developed this guide to help you declutter your brain while staying on target. Decide what categories your tasks fall under. If that’s the case, you’re not alone.
Attendease
JUNE 16, 2022
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. Hence, our newest product launch: JustReg. If you’d like to learn more, contact our team!
PCMA Convene
MARCH 4, 2024
Event participation is the single-most important leading indicator, and focusing on participation performance goals will help you reach your overall goal. (AI-generated That includes investments in F&B, AV/production, speaker/entertainment, WiFi, app development, and shuttle/destination management. That would be cheating.)
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