Case Study Event Marketing Tech Trade Shows 
Smart Meetings
MARCH 25, 2024
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.
Socio Events
JANUARY 26, 2023
From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.
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Connect Your Meetings
OCTOBER 8, 2019
Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event.
Eventsforce
MARCH 31, 2022
Well, for many months now you will have seen the events industry talking above all else about the return of in-person, pivoting back to in-person, the adoption of hybrid, and moving forward with renewed optimism. Event tech suppliers are certainly optimistic, as are those managing trade shows, conferences and exhibitions.
SpotMe Blog
JUNE 2, 2021
Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . More on this in Strategy #6.
The Castle Group
SEPTEMBER 26, 2023
Inquire about the number and type of events produced, the tenure of employees, and project management style. Make sure the experience matches the type of event you are seeking to host. of past events. Reputable event management companies will have client rosters and a strong portfolio of work to share.
Endless Events
AUGUST 26, 2018
IMEX America: USA’s Largest Meetings Industry Trade Show – #EventIcons Episode 33. Meetings & Events Blog. Case Studies: Successes in Transformation. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center. Moving meetings forward.
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