Event Marketer

JANUARY 23, 2023

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. Take a look. 6-9, in Los Angeles. Is life a story ’bout the lives of thugs?”

Tech 84

Tech 2023 Technology Advertising 84

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. But what happens during events? 

. Plan your on-site engagement, and use tech to help you execute.

Event Tech 122

Event Tech Tech Marketing Events 122

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 160

Tech 2020 Conference Speakers 160

SmartMeetings

OCTOBER 31, 2016

government have responded to the vote and moved quickly to reinforce a message that the UK remains open for business,” says Andrew Swanston, head of sales for ExCel London ‘s North American Market. – It’s the digital capital of Europe, with 40,000 digital tech companies (and recently considered the U.K.’s

Travel 40

Travel 2016 Government Tourism 40

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 44

Event Marketing Marketing Healthcare Retail 44

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

2022 130

2022 Advertising Sports Social Media 130

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. When it came to planning SAP’s Effect event, the brand upped the ante by focusing on innovative content delivery.

Marketing 115

Marketing Trade Shows 2021 2020 115

SpotMe Blog

SEPTEMBER 23, 2021

A sponsor is often a company, brand, nonprofit, or individual that is notably involved in and knowledgeable of one of the themes relevant to the event. . The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. .

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

Social Media 179

Social Media Marketing Event Marketing Event Tech 179

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event.

B2B 130

B2B Social Media Marketing Events 130

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 85

Tech 2020 Conference Speakers 85

Bizzabo

NOVEMBER 25, 2019

Though it may seem like social media has dominated interactions between event professionals and event marketers, event influencers are tuning into podcasts as an alternative means for sharing event planning tips, tricks, and best practices. The Best Event Planning Podcasts. Event Tech Podcast.

Event Tech 103

Event Tech Tech Event Technology Technology 103

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

2024 99

2024 Fashion Entertainment Social Media 99

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Event professionals are now sitting on this goldmine, but many still aren’t tapping into its full value. 11 Tips for Tapping Into the Full Value of Event Data.

Tech 164

Tech Marketing Events Event Tech 164

Eventscase Blog

APRIL 24, 2024

Internet access and usability Events often take place in locations where internet connectivity may be limited or unstable, and while this is solved with native apps such as the Eventscase event app , it is not always possible. In addition, the app must be intuitive and easy to us e, even for those who are not very tech-savvy.

2024 59

2024 Event Apps Social Media Financial 59

GEVME

MARCH 11, 2019

Advertise the event. Use the principle of scarcity for the event. Take advantage of email marketing. Build strong content marketing campaigns. As you can see, there’s plenty of work to be done to guarantee a top-notch registration process for your event attendees. Use the principle of scarcity for the event.

Social Media 120

Social Media Advertising Marketing Speakers 120

Eventsforce

MARCH 31, 2022

By Andrea Papini, Marketing Manager, Eventsforce. Well, for many months now you will have seen the events industry talking above all else about the return of in-person, pivoting back to in-person, the adoption of hybrid, and moving forward with renewed optimism. What tech to use. How to manage your events. Is this right?

2022 98

2022 Trade Shows Tech Event Tech 98

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

2023 84

2023 Fashion Advertising Sponsorships 84

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Did you do sufficient marketing? “If Make it a multi-channel marketing effort.

Event Apps 74

Event Apps Marketing Social Media Tech 74

Event Farm

AUGUST 14, 2017

The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now —and we’re going to give you some actionable items to jumpstart your planning process.

Marketing 95

Marketing Education Hospitality Tech 95

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference.

2023 52

2023 2024 Marketing Speakers 52

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).

Wireless 115

Wireless Trade Shows Automotive 2030 115

Bizzabo

AUGUST 7, 2020

Discover this year's best virtual events focused on diversity, equity, and inclusion and learn how you can support and amplify the voices of those who need to be heard. Many companies are pivoting to virtual events. More than 90% of event marketers plan to make virtual a key part of their strategy going forward.

2020 79

2020 Healthcare Tech Conference 79

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best B-to-B Conference or Event. 2021 EX AWARDS.

2021 126

2021 2020 Entertainment Technology 126

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. How Did Pri-Med Use An Event App to Achieve Their Event Goals?

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Event Geek

JULY 11, 2016

How InVision runs event marketing with EventGeek. Part of that goal is changing the event marketing game by crafting event experiences that live up to the expectations of InVision’s innovative and design-forward audience. They visit all the large design and tech conferences. Download Case Study.

Event Marketing 112

Event Marketing Marketing Events Social Media 112

Event Industry News

SEPTEMBER 16, 2019

Ronald Britton, the makers of Bioglitter , are helping fund a new report and knowledge hub, designed to provide inspiration and best practice on reducing the environmental impact of the festival market. Our goal is to help create a movement and champion eco-friendly practices in the festival market and the beauty industry as a whole.

Sustainability 66

Sustainability 2025 2015 2020 66

Event Industry News

DECEMBER 19, 2019

We support our clients through targeted campaigns on Google, Facebook, LinkedIn, YouTube and Instagram as our base platforms to supercharge their events. We wouldn’t have been able to grow the event to the size that it is now without the support of an agency like Tag doing very optimised PPC campaigns for us.

Advertising 75

Advertising 2020 Marketing Events 75

Bizzabo

JUNE 1, 2021

In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and event marketing strategies. The most common image of a recruiting event is a long string of tables at a career fair with a multitude of businesses set up at each one.

Events 104

Events 2004 Tech Hotels 104

Socio Events

JANUARY 26, 2023

From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Quickmobile

SEPTEMBER 21, 2017

Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how event apps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to do a quick interview/podcast/case study.

Social Media 108

Social Media Event Apps Advertising Speakers 108

The Castle Group

SEPTEMBER 26, 2023

You need to hit it out of the park, but it’s a first time event at your company, and planning is not your primary role or in your wheelhouse. You are also aware that events, when executed successfully, are an essential part of your marketing mix. of past events. But how do you select the best company for the task?

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Eventscase Blog

JANUARY 25, 2023

This will help you make the most out of our software and utilise event tech to its fullest for all your events. As part of its contents, we have included a case study on the UN COP Summits to answer the question: Are events from industry-leading institutions sustainable events in themselves?

2023 52

2023 Sustainability Tourism Technology 52

Quickmobile

SEPTEMBER 21, 2017

Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how event apps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to do a quick interview/podcast/case study.

Social Media 100

Social Media Event Apps Advertising Speakers 100

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Websites for Event Planning and Management.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

MARCH 15, 2019

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Plus they always have a fun, new take on event ideas. Event Marketer. Event everything! Event Farm.

Hospitality 52

Hospitality Tech Trade Shows B2B 52