Event Industry News

MAY 4, 2022

This is the fifth year we have worked with Evessio,” sales and marketing director, Kizzy Allott, said. The Event Technology Awards’ team benefits from the expertise of Evessio’s project and account management to support in the delivery of the project from start to finish.

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Event Marketer

SEPTEMBER 27, 2023

Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges and opportunities.

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Event Marketer

OCTOBER 4, 2022

They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. CASE STUDY OF EXCELLENCE. The post Fab 50: Leading Fabrication Shops on the Tactics, Tech and Tools Powering their Top Programs appeared first on Event Marketer. FABRICATOR PORTRAITS. BRIDGEWATER STUDIO.

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Tech Social Media Event Marketing Marketing 52

Event Marketer

JANUARY 23, 2023

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. Take a look. 6-9, in Los Angeles. Is life a story ’bout the lives of thugs?”

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Tech 2023 Technology Advertising 87

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Do this by checking reviews, reading testimonials, viewing case studies, and scheduling demos with the provider.

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Social Media Technology Events Marketing 195

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. There will even be more content designed just for destination marketers. Gonzalez Convention Center in San Antonio, Texas, June 10-14. Network at the closing party that night.

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SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. How can they best help with planning and execution?

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Healthcare 2002 Education Consulting 246

Attendease

MAY 2, 2023

Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. When you’re making the case for an upgrade, focus on the benefits and how they translate to savings. Would you be able to cut down fees per ticket sold charged by some event tech platforms?

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Event Industry News

DECEMBER 14, 2018

Event Tech Live is Europe’s only show dedicated to event technology. From the Brand & Buzz Stage at Event Tech Live 2018. Now the hype has died down, what does it take to create a truly impactful VR or AR marketing campaign? Panelist: Tom Szirtes, Founder, Mbryonic.

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Event Industry News

MAY 6, 2021

Heidi is also the creator of “The digital trip”; an innovative, immersive virtual event concept and deep-dive strategy, redefining destination marketing, virtual incentives and corporate collaboration platforms. Favourite piece of tech for work and personal life? What’s the best way to utilise tech at an event?

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Attendease

NOVEMBER 13, 2020

Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. When you’re making the case for a platform upgrade, it’s important to focus on the benefits - not the features - and how these benefits translate to cost savings.

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Event Industry News

JUNE 27, 2019

Event Tech Live (ETL) 2019, which returns to the Old Truman Brewery, East London on 6 and 7 November, promises more content than ever and the organiser is calling for speaker applications. The show’s acclaimed seminar spread will feature a new stage this year dedicated to Marketing/MarTech.

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Event Tech Tech 2018 Sports 74

Attendease

FEBRUARY 13, 2024

Interactive tech displays and demos Interactive displays and demos enable people to learn by doing. Have knowledgeable reps from developers and partners available to answer questions one-on-one and walk through tailored use cases. Set up immersive simulations that transport people into future scenarios enabled by the tech.

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Event Ideas Food and Beverage Events Speakers 195

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove. Britta: Sure.

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Event Marketing Marketing Tech Events 110

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. Plan your on-site engagement, and use tech to help you execute. But what happens during events? 

.

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Event Tech Tech Marketing Events 122

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. Luckily, nearly every industry has embraced virtual events , including tech companies. Here are 10 well-executed virtual event ideas from tech companies and what you can learn from them. 10 Well-Executed Virtual Events From Tech Companies.

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Event Industry News

SEPTEMBER 18, 2018

Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers. Bonnaroo Festival Case Study. Popular uses of wearable tech at festivals.

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Tech Social Media 2014 2015 107

SmartMeetings

OCTOBER 31, 2016

government have responded to the vote and moved quickly to reinforce a message that the UK remains open for business,” says Andrew Swanston, head of sales for ExCel London ‘s North American Market. – It’s the digital capital of Europe, with 40,000 digital tech companies (and recently considered the U.K.’s

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Travel 2016 Government Tourism 40

SmartMeetings

MAY 22, 2020

Tech companies tested virtual meetings before they were cool. But planners who have been orchestrating user conferences, trainings and town halls for tech audiences for years say capturing and holding audience attention—so they retain the information—requires a form of performance art based on an understanding of data science.

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Tech Meetings Education Technology 107

EventMB

MAY 16, 2022

Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Kapil Mudholkar, Associate Director of Marketing, Media 7. While researching, you might also come across new products or tech that spurs even more creative ideas.

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B2B Retail Tech Event Design 167

Event Industry News

APRIL 23, 2021

Abi is Global Innovation Success Manager for Reed Exhibitions where she works with digital teams around the world to help them find, test and implement the best event technology on the market. Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why?

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Event Industry News

NOVEMBER 13, 2019

It definitely will be considered a successful launch of the Multiverse Analytics brand from Pylon One Limited, as attendees were left buzzing following demonstrations of the range of event analytic solutions at Event Tech Live. Mike Lang, sales and marketing director, Pylon One: “What a fantastic two days!

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Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

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SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? CEMA was created in 1990 by a group of senior event marketers—representing mostly tech brands and agencies—to create a diverse and intimate professional community for event-marketing leaders who could offer unparalleled expertise, unique experiences and comprehensive resources.

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Event Marketing Marketing Education Tech 59

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

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Marketing Trade Shows Social Media Advertising 57

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . What are they trying to obtain in their current marketing campaign? Provide Case Studies. INBOUND is a digital marketing event hosted online.

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Sponsorships 2021 Food and Beverage Marketing 242

Endless Events

JUNE 13, 2022

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. Tune in and find out. No one wants to download another event app.”

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Event Technology Technology Event Tech Tech 149

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

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Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. Luckily, nearly every industry has embraced virtual events , including tech companies. Here are 10 well-executed virtual event ideas from tech companies and what you can learn from them. 10 Well-Executed Virtual Events From Tech Companies.

Tech 85

Tech 2020 Conference Speakers 85

MeetingsNet

JULY 6, 2023

Artificial intelligence has long been a tech-business buzz concept. user Maxwell Kelly is among the most intriguing case studies. For example, Cvent has debuted AI Writing Assistant, a tool that helps planners create content for an event’s website, marketing messages, and session descriptions. initiatives and tools.

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2023 2022 Technology Education 78

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. The association worked with its long-term tech partner, Balluun, to expand its digital offering.

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Marketing Trade Shows Retail Advertising 119

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. With a carefully designed plan for data collection before, during, and after each event, planners have the ability to optimize both their content and their marketing strategy.

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Tech Marketing Events Event Tech 165

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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2024 Fashion Entertainment Social Media 101

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. They can often negotiate better deals and availability.

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Event Management 2023 Management Healthcare 130

Eventsforce

MARCH 31, 2022

By Andrea Papini, Marketing Manager, Eventsforce. Event tech suppliers are certainly optimistic, as are those managing trade shows, conferences and exhibitions. What tech to use. Even before covid, event planners were never short of information; websites, webinars, eBooks, demos, peer reviews, case studies, testimonials.

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2022 Trade Shows Tech Event Tech 98

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

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Social Media Marketing Event Marketing Event Tech 179

Attendify

JUNE 13, 2019

But the tool also needed to be intuitive enough for non tech-focused types (i.e., Defining event tech vendor transparency. In the current tech landscape,” Himanshu Sareen, CEO of Icreon Tech writes , “trust is … a high-value currency.”. The post Choosing an Event Tech Vendor? me) to use. Lesson learned?

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Event Tech Tech Technology Events 49