How Festivalisation is Influencing Meetings
PCMA Convene
DECEMBER 3, 2018
Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. Engagement is everything and event professionals are scrambling to find ways to connect with attendees by creating an environment where people want to be. In turn, this makes the event more positive and memorable.
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