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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Top 10 Event Planning Trends to Expect in 2024

Attendease

They’re easy to satisfy everyone’s tastes without breaking the bank. Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events.

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Selling bank holiday tickets, updates, and more

Skiddle

The bank holiday weekend is rapidly approaching! It may seem a little late to push your event, but as the final bank holiday of the year, many people are looking for a last-minute mind-blowing event to see out the summer. – With thousands of posts uploaded to social media every minute, your event can get lost in the noise.

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Leveraging Social Media for Event Marketing

Event Leadership Institute

It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list. So how can you capitalize on social media without shirking your other responsibilities? You’ve secured sponsors.

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Top 7 Event Trends Expected in 2023

Event Farm

Focus on digital marketing. It’s easy to reduce waste in the event industry by simply leveraging digital marketing and content delivery. By relying more on digital channels like emails, social media campaigns, or onsite electronic content delivery, event organizers can reduce the amount of paper needed for posters, brochures, etc. .

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