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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

The conference emphasized the power of California tourism as an economic, social and cultural force for good. He also learned a thing or two from a student social media manager while at a session. Overall, this conference was unforgettable and will hold a special place in my memory bank to share with many people.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

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Sustainable Gatherings Transform Catering with Zero-Waste Practices

Caterease

Develop a strategy to manage them efficiently, such as donating excess food to local shelters or food banks. Promoting Your Zero-Waste Capabilities Harness the power of digital marketing to showcase your zero-waste catering services. Efficient Leftover Management Even with precise planning, leftovers can be inevitable.

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The Ultimate Guide to Corporate Event Planning: From Concept to Execution

Eventtia

Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.

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How to Become an Event Planner: A Step-by-Step Guide for Beginners

Eventtia

Marketing and promotion : Promote the event through social media, email marketing, or advertising campaigns. Step 2: Consider Typical Earnings and Career Outlook Research and understand how much event planners usually earn and what the job market looks like for this career, both now and in the future.