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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

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4 Ways a Lead Capture App Helps Exhibitors Make the Most of Your Event

Eventmobi

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Instead, connecting on social media platforms like Linkedin or scanning badges is the preferred way to make new connections.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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The 10-Step Guide to Nonprofit Event Planning

Social Tables

Communications Manager: The communications manager is in charge of marketing for the event. Donors can purchase event tickets through credit card payments, bank-to-bank direct deposits, and e-transfers with apps like Venmo and Apple Pay.

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Three Platforms Worth Exploring in the Booming Social Audio Space

Event Marketer

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

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How to run a top-notch business event without breaking the bank

Plan Your Meetings

You’ll be hosting and running a top-notch business event in no time, all without breaking the bank! When you are 100 percent sure on who the audience is, you can effectively use your marketing spend through tools like social media targeting and creating your marketing collateral in the language and style that most attracts them.

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