Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn. Learn more.

B2B 52

B2B Marketing Social Media Technology 52

Exhibitor Magazine

MARCH 8, 2023

Informa (LSE: INF.L), the international Academic Markets, B2B Markets and Digital Services Group today announced the acquisition of B2B Events gro.

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B2B Marketing Events 60

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms.

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B2B Social Media Marketing Events 130

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventbrite UK

MARCH 29, 2018

Do you organise B2B events? Then sign up for our next community webinar where we’ll be talking about how to use LinkedIn to sell out your events. The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog.

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B2B Marketing Events 119

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? B2B are people with people having a pool of experience.

B2B 81

B2B Marketing B2C Social Media 81

Event Industry News

SEPTEMBER 1, 2021

ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum. 1 media partner to the environment and waste management market.”.

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B2B Technology Management Marketing 96

Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The LinkedIn marketing team […]. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog.

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B2B Event Marketing Marketing Events 94

eventplanner

APRIL 3, 2022

B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s.

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B2B Event Marketing Marketing Advertising 52

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. Freeman uses the term ‘Next Gen Event Goer’ (NGEG).

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B2B Speakers Events Education 71

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

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B2B 2021 Marketing 2020 64

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.

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B2C Social Media B2B Advertising 370

Bizzabo

MAY 23, 2018

Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. 1) Exhibiting.

B2B 54

B2B Event Marketing Marketing 2014 54

Event Industry News

SEPTEMBER 28, 2023

business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.

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B2B Tourism Contracts 2023 64

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

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B2B B2C Social Media Meetings 52

Management Events

MARCH 19, 2023

B2B marketers need to update their strategies to find new leads considering the increased competition and changing customer habits. They also face a number of challenges, with 43% of B2B marketers having difficulty collecting quality data (MarketingProfs), affecting lead generation efforts. Here are four reasons why: 1.

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B2B Marketing Meetings Events 52

Bizzabo

MARCH 8, 2021

The Bizzabo team is excited to announce that we’ve been named a leader in B2B marketing event management solutions in the Forrester Wave ™ report. Today, we are honored and incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

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B2B Event Management Marketing Management 62

Eventory

OCTOBER 30, 2018

Business to business lead generation brings many marketing benefits. Events are one of the best tools for acquiring new prospects and leads. Only by knowing accurate statistics, you can correct the course of future sales and marketing activities if you need to. What is the generation of leads for the B2B segment based on?

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B2B Financial Events Marketing 123

Event Industry News

JANUARY 11, 2023

We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi. MIXR promotes the […].

Entertainment 111

Entertainment B2B Marketing Tech 111

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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B2B B2C 2008 Sponsorships 105

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Event Industry News

SEPTEMBER 1, 2020

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

B2B 126

B2B Automotive Government Global Events 126

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition. The event follows on from the successful virtual National Rail Awards and Virtual Smart Transport Conference, both of which took place earlier this year.

B2B 133

B2B Trade Shows Transportation 2020 133

atEvent

JANUARY 22, 2020

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

2020 138

2020 Marketing Event Marketing B2B 138

Event Industry News

MAY 16, 2023

ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.

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B2B 2023 Sustainability Events 59

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Why does the metaverse matter to event marketers?

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Sponsorships Event Marketing Marketing B2B 156

Event Industry News

SEPTEMBER 22, 2021

SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. . And SpotMe Express does exactly this.

B2B 59

B2B Marketing Event Marketing Speakers 59

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.

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B2B B2C Social Media 2021 138

Cvent: Event Marketing

AUGUST 8, 2018

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

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B2B Event Marketing Marketing 2018 42

Event Industry News

JULY 3, 2023

Founders and directors from Messe Frankfurt, Clarion, Easyfairs, Reset Connect, Roar B2B and LinkedIn were among the guests at a roundtable lunch hosted by Event Industry News (EIN) and the leading European end-to-end registration/audience engagement and exhibition marketing platform ADITUS who marks their 25th anniversary this year by exclusively (..)

B2B 52

B2B Trade Shows Marketing Events 52

Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. The stakes are high in B2B. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C.

B2B 52

B2B B2C Marketing Management 52

Management Events

NOVEMBER 9, 2022

You have a great product and an effective marketing plan, but you are not generating the desired sales figures. Here are four reasons why customer trust is essential in B2B sales: 1. Here are four reasons why customer trust is essential in B2B sales: 1. Maybe a crucial ingredient is missing – customer trust.

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B2B Social Media 2020 Marketing 52