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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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What to Expect in Experiential Technology This Year

Event Marketer

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.

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Four Ways the Adoption of EVs will Impact the Mobile Tour Space—Plus a Look Inside the Electrify Expo

Event Marketer

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

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20 Trade Shows You Don’t Want To Miss in 2020

Ins'Tent

With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. If you’re in this market, this is the perfect opportunity to connect with buyers, check out the competition, reach the influencers on your radar and get to know the latest trends. .

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A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Event Marketer

Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: CenterPoint Marketing). The post A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person appeared first on Event Marketer. Agency: NParallel).

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Brandfuel enhances its offering with a host of senior Creative hires

Event Industry News

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media. Brandfuel’s multidisciplinary Creative team is at the heart of its project delivery.