How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes
Event Marketer
APRIL 3, 2023
A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. 18 in Qatar. Overwhelmingly, men were named. But on Dec.
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