Expo Pass

JANUARY 9, 2024

From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Naturally, this changes how we market events. VR & AR. Social commerce.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. The team offers a guide on environmentally conscious travel to its show, as well.

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Prestige Events Magazine

MARCH 12, 2024

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. These connections will help ensure that the UK remains at the forefront of the global business events industry and continues to meet the needs of planners and delegates.

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ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. We spoke with experts from the industry to learn more about their event predictions for the future.

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Event Age by Swapcard

AUGUST 25, 2023

These issues have been apparent since mid-2023 and are projected to persist until early 2024. In the face of these challenges, trade show organizers are looking for innovative revenue streams. In the face of these challenges, trade show organizers are looking for innovative revenue streams.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Expo Logic

FEBRUARY 1, 2024

Explore reasons to register for Catersource + The Special Event 2024, meet your ultimate partner in event tech, and learn why our solutions elevate your brand. The post First Time Attending Catersource + The Special Event 2024 appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.

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Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd. “By

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. Create experiences beyond events.’

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MeetingsNet

FEBRUARY 5, 2024

GBTA’s 2024 Outlook Poll reveals business-travel momentum but also a number of major issues potentially slowing gains in travel volume and spending. So, what that poll also has to say about the direction of travel spending and volume in the year ahead should be of note to event organizers.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Reveal Box: Commersive Solutions) Blue Yonder’s tranquil, sea-inspired exhibit felt like a break from the chaos of the event.

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Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Eventmobi

DECEMBER 14, 2023

Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. We’ll also look at examples of organizations that successfully used gamification as part of their event strategy. Let’s take a look.

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Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Plus, working with local suppliers and businesses has the added benefit of simplifying pre-event logistics.

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Eventscase Blog

APRIL 4, 2024

In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Impact of Technology Technological advancements continue to revolutionise the events industry.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. Hear what attendees said about the 2023 Smart Woman Summit.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. There’s a lead gen gap. Objectives have to come first.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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Exhibitor Magazine

JANUARY 24, 2024

As we embark on 2024, the industry stands at the precipice of a technological revolution, poised to redefine the very nature of immersive experiences.

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Ins'Tent

MARCH 29, 2024

As the light and easily transportable tents make camping and outdoor events easy and affordable, several pop-up tent trends will shape how we use these fun and portable shelters. To secure tents to the ground at outdoor events, tent-makers have required customers to use a hammer to drive stakes into the ground.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. Build: MC2) More coverage to come.

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EventMB

MARCH 9, 2023

Skift Take: Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer.

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Eventscase Blog

MARCH 19, 2024

We exhibited at major trade shows, participated in networking events, and even managed our own events. All of these activities were an opportunity to keep in touch with event organisers like you who have brought the industry back to pre-pandemic numbers. And that’s a win we must celebrate!

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Eventtia

APRIL 22, 2024

Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. Eventtia Eventtia is an all-in-one event management platform, offering a wide variety of features and solutions.

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Magic carpets? Marshmallow splatter? Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Event Marketer

MARCH 15, 2024

To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Social is huge for us.

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Event Marketer

JANUARY 20, 2024

The best way to demonstrate the transformative power of Vehicle to Home technology is to bring it to life, which is why Kia built a home at CES,” says Sylvia Lopez-Navarro, national manager-brand experience, corporate events and shows at Kia America. “We

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