Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Age by Swapcard

AUGUST 25, 2023

These issues have been apparent since mid-2023 and are projected to persist until early 2024. In the face of these challenges, trade show organizers are looking for innovative revenue streams.

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Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd. “By

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Expo Pass

JANUARY 9, 2024

The Economist wasn’t kidding when they called 2024 “the year of change.” We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come. Imagine giving potential attendees a tour of the trade show floor and its most exciting additions. VR & AR. Social commerce.

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Prestige Events Magazine

MARCH 12, 2024

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. This year, a number of regional events will also take place, along with specific Advocacy Forums, which will be held within existing events and trade shows.

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. What stood out?

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. For all things NRF 2024, including fabrication credits, email Kait Shea at kshea@accessintel.com. Here’s what we discovered.

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Expo Logic

FEBRUARY 1, 2024

Explore reasons to register for Catersource + The Special Event 2024, meet your ultimate partner in event tech, and learn why our solutions elevate your brand. The post First Time Attending Catersource + The Special Event 2024 appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. Richard notes that this has led to new and inexperienced people being responsible for managing trade shows.

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MeetingsNet

FEBRUARY 5, 2024

GBTA’s 2024 Outlook Poll reveals business-travel momentum but also a number of major issues potentially slowing gains in travel volume and spending. Higher spending: Two-thirds of buyers (67 percent) expect their company’s travel spend to increase in 2024 versus 2023.

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Smart Meetings

MARCH 25, 2024

Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals. The post What to Expect at Cvent Connect 2024 in San Antonio appeared first on Smart Meetings. Spend the day meeting vendors and attending sessions.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. Events are… a community. We’ll see you in April.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Have a story idea? Want us to cover your booth?

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Eventmobi

APRIL 10, 2024

In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and Trade Show. Having a seating area for meals and snacks is another great draw.

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Event Marketer

JANUARY 25, 2024

Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. A cozy room-with-a-view vignette demonstrated how the redditor traded beauty tips and tricks. The post Reddit’s CES 2024 Experience Gives Brands a Key to Context appeared first on Event Marketer.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Some that resonated are below so you can be as inspired as we are. It is what Marin would have wanted.

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Eventmobi

JANUARY 10, 2024

The 9 Best Conference Apps to Consider in 2024 So, based on these recommended features, what are our top picks? Best for: Event attendance, event engagement app Package options: Products: Best for 1-5 events or an event type, such as a roadshow or trade show program.

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Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy.

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Eventscase Blog

APRIL 4, 2024

As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Personalisation and Experience The year 2024 marks a shift towards heightened personalisation and enriched attendee experiences. No technical skill is required at all.

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Ins'Tent

MARCH 29, 2024

Increased Use at Medical Events Pop-up tents have been popular at trade shows and conventions for years, but medical professionals are now seeing the benefits of using custom tents at health clinics and other events. Modern Aesthetics Many companies in 2024 are trying to keep their brand image updated and modern.

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Exhibitor Magazine

JANUARY 24, 2024

As we embark on 2024, the industry stands at the precipice of a technological revolution, poised to redefine the very nature of immersive experiences.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. And shoutout to all the free coffee and steak bites (we see you, Hisense) on offer throughout.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. “The

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EventMB

MARCH 9, 2023

Skift Take: Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024. The move will add 160 events and media properties to Informa's portfolio.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer. Additional reporting by Event Marketer correspondent, Anna Huddleston.

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Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention. What next on the list for 2024?

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Eventmobi

DECEMBER 14, 2023

It could be anything from visiting all exhibitor booths for trade show gamification to attending a set number of sessions. These 8 quick vid eos will show you how to create, promote, monetize, and deliver amazing attendee experiences. for 2024 appeared first on EventMobi. The sense of accomplishment drives engagement.

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Magic carpets? Marshmallow splatter? Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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EventMB

FEBRUARY 8, 2024

Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth? Miguel Neves Read the Complete Story On Skift Meetings

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Eventscase Blog

MARCH 19, 2024

We exhibited at major trade shows, participated in networking events, and even managed our own events. AEVEA AWARDS 2024 The 21st of February was the day chosen by AEVEA, Agencias Españolas de Eventos Asociadas , to celebrate the presentation of the 1st AEVEA Awards. And that’s a win we must celebrate!

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Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

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Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Event Marketer

JANUARY 20, 2024

More Scenes from the Kia Connected Home Exhibit: Photos: Courtesy of EWI Worldwide The post CES 2024: Six Best Practices from the Kia Connected Home Booth appeared first on Event Marketer. We made it easy for those at the vanguard of technology to understand the true consumer benefits, as well as Kia’s elevated branding and image.

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Event Marketer

MARCH 17, 2024

The post Natural Products Expo West 2024: Five Booth Trends on Display appeared first on Event Marketer. Maybe there’s something to the mushrooms’ supposed nootropic qualities after all. Send us your story ideas, or schedule a booth tour at an upcoming event.

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