Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. The team offers a guide on environmentally conscious travel to its show, as well.

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ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. We spoke with experts from the industry to learn more about their event predictions for the future.

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. At the same time, my overall feedback on CES 2024 is somewhat mixed. Create experiences beyond events.’

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Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd. “By

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Reveal Box: Commersive Solutions) Blue Yonder’s tranquil, sea-inspired exhibit felt like a break from the chaos of the event.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. And we try out the latest event tools in real time. #19.

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Exhibitor Magazine

JANUARY 24, 2024

As we embark on 2024, the industry stands at the precipice of a technological revolution, poised to redefine the very nature of immersive experiences.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. Hear what attendees said about the 2023 Smart Woman Summit.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important.

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Eventscase Blog

APRIL 4, 2024

In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Impact of Technology Technological advancements continue to revolutionise the events industry.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

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Ins'Tent

MARCH 29, 2024

As the light and easily transportable tents make camping and outdoor events easy and affordable, several pop-up tent trends will shape how we use these fun and portable shelters. To secure tents to the ground at outdoor events, tent-makers have required customers to use a hammer to drive stakes into the ground.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer.

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Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. How will this theme park trend change brand expectations and experiential marketing budgets? Magic carpets? Marshmallow splatter? Move over, traditional product demos.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Social is huge for us.

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Eventtia

APRIL 22, 2024

Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. Eventtia Eventtia is an all-in-one event management platform, offering a wide variety of features and solutions.

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Eventscase Blog

MARCH 19, 2024

We exhibited at major trade shows, participated in networking events, and even managed our own events. All of these activities were an opportunity to keep in touch with event organisers like you who have brought the industry back to pre-pandemic numbers. And that’s a win we must celebrate!

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Event Marketer

MARCH 17, 2024

Show organizers partnered with rCup to provide re-useable cups to all on-site networking events throughout the campus and continued its partnership with Second Harvest and Habitat for Humanity to ensure leftover products and booth materials end up with organizations that support communities in need.

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Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

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Event Marketer

JANUARY 20, 2024

The best way to demonstrate the transformative power of Vehicle to Home technology is to bring it to life, which is why Kia built a home at CES,” says Sylvia Lopez-Navarro, national manager-brand experience, corporate events and shows at Kia America. “We

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PCMA Convene

FEBRUARY 7, 2024

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming.

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Nunify

FEBRUARY 16, 2024

The most exhaustive list of different types of events based on occasion, size, activties, theme, duration and objective. Event Examples : Diwali, Holi , Christmas, Easter, Dia de los Muertos , Obon 2. Examples of events : Rio de Janeiro , Venice , Trinidad & Tobago , New Orleans (Mardi Gras) 3.

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Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

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