Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” At NRF 2024 , free-flowing coffee stands could be found within multiple booths that looked like legit cafés—and whipped up high-octane drinks just as fast.

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Nunify

JANUARY 30, 2024

Ditch the boring old trade show routines and get ready for something totally different! With an eye-catching and engaging trade show booth ideas and designs, you’re not just setting up a space, you’re opening a world of opportunities. Creative Trade Show Booth Ideas 1.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. Richard notes that this has led to new and inexperienced people being responsible for managing trade shows.

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Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd. “By

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. At the same time, my overall feedback on CES 2024 is somewhat mixed. What stood out?

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. For all things NRF 2024, including fabrication credits, email Kait Shea at kshea@accessintel.com. Here’s what we discovered.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.

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Exhibitor Magazine

JANUARY 24, 2024

As we embark on 2024, the industry stands at the precipice of a technological revolution, poised to redefine the very nature of immersive experiences.

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Event Marketer

APRIL 11, 2024

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Expo Pass

NOVEMBER 28, 2023

Deciding which events you’ll attend in 2024 ahead of time will make scheduling your year a lot easier. That’s why we’ve curated a list of the must-attend event planning events of 2024. Event Tech Live Vegas runs from May 1st to 2nd, 2024—London dates for 2024 TBD. IMEX America runs from October 7th to 10th, 2024.

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Eventscase Blog

APRIL 4, 2024

As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Personalisation and Experience The year 2024 marks a shift towards heightened personalisation and enriched attendee experiences. No technical skill is required at all.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. Build: MC2) More coverage to come.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Ins'Tent

MARCH 29, 2024

Increased Use at Medical Events Pop-up tents have been popular at trade shows and conventions for years, but medical professionals are now seeing the benefits of using custom tents at health clinics and other events. Modern Aesthetics Many companies in 2024 are trying to keep their brand image updated and modern.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer.

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. How will this theme park trend change brand expectations and experiential marketing budgets? Magic carpets? Marshmallow splatter? Move over, traditional product demos.

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Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Eventscase Blog

MARCH 19, 2024

We exhibited at major trade shows, participated in networking events, and even managed our own events. AEVEA AWARDS 2024 The 21st of February was the day chosen by AEVEA, Agencias Españolas de Eventos Asociadas , to celebrate the presentation of the 1st AEVEA Awards. And that’s a win we must celebrate!

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Event Marketer

MARCH 17, 2024

EM hit the showfloor to check out sampling strategies, booth trends, and what’s on the horizon for health-conscious culinary marketing, too. The post Natural Products Expo West 2024: Five Booth Trends on Display appeared first on Event Marketer. Sampling as Connection An abundance of samples in Hippeas’ booth.

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Eventtia

APRIL 22, 2024

This is an effective tool for marketing and stimulating early ticket sales. This flexibility is especially beneficial for luxury and consumer brands that often use a variety of digital solutions for CRM, marketing automation, and customer service. Finally, organizers can track ad performance through a dashboard.

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