Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Smart Meetings

APRIL 22, 2024

This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. If it feels like you’ve suddenly become surrounded by foodies, you’re not alone.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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TicketBud

JANUARY 11, 2024

A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values. In-person events require a significant amount of time, energy, and finances that account for 58% of B2B marketing budgets.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. ” Bruno Silva, VP-Marketing, MC² Memories Made “CES 2024 provided so many brands with the perfect stage.

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. Let’s dive in!

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Do Good Events

APRIL 18, 2024

It took the market by storm. Expect to see items in the 2024 Pantone Color of the year: Peach Fuzz. Pantone describe Peach Fuzz as a “heartfelt peach hue” that communicates “caring and sharing, community and collaboration,” Peach Fuzz represents a gentle new color direction for 2024.

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Eventscase Blog

APRIL 17, 2024

We were determined to launch this new tool in a real event and we chose the celebration of GMID 2024 and the sixth edition of the Iberian Awards by MPI Iberian Chapter as its premiere. We intend it to be a safe space dedicated to real conversations — not only about technology and events, but also sales, marketing and many other topics.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.

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Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

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Smart Meetings

DECEMBER 28, 2023

We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. Brand presence?

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Prestige Events Magazine

FEBRUARY 16, 2024

Brand engagement agency, XSEM has strengthened its team for 2024 with the appointment of a newly-created role of director of events. XSEM, now in its 21st year, is forecasting further growth through 2024. Their client portfolio includes some of the most-recognised international brands, including Madri, Nisa and PPG.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important. Partnerships are critical.”

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Guidebook

APRIL 19, 2024

It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028. Creating content for event apps is way easier than crafting offline materials, so you don’t need to hire big marketing teams or work with design agencies. And it will happen for a reason.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. Build: MC2) More coverage to come.

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Event Marketer

MARCH 7, 2024

Partner: Deckel & Moneypenny More Scenes From GE’s Booth at KBIS 2024: The post GE Appliances Lets its Brand Personalities Shine at KBIS 2024 appeared first on Event Marketer.

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Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Event Industry News

NOVEMBER 30, 2023

As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Build: Freeman) Google’s booth also featured color-coded zones that showcased its GenAI chops across disciplines like marketing and digital commerce. Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan.

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Smart Meetings

FEBRUARY 16, 2024

Demand for large events has been so strong that we’re currently working with customers to secure availability into future years during peak times in key markets. The post Breaking Tradition and Being Inclusive: A 2024 Meetings and Events Outlook appeared first on Smart Meetings. experience.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

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Event Industry News

NOVEMBER 9, 2022

As the world has continued to be gripped by the COVID pandemic, the recovery of the exhibitions market in 2021 and 2022 has been muted from a global perspective. However, the good news is that recovery is accelerating across most regions (excluding China) and is forecast to reach 97% of its 2019 size by 2024.

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Smart Meetings

NOVEMBER 1, 2023

Still others had experience in some aspect of events and wanted extra income if they could find a way to market themselves on an event basis. In-demand specializations include registration website building, marketing, copywriting and brand development, executive producers and stage managers, and a relatively new one, AI event specialists.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer. Agency: Factory360.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. The post What to Expect at Cvent Connect 2024 in San Antonio appeared first on Smart Meetings.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer.

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