Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Congratulations to the 2023 IT List.

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Ins'Tent

JULY 20, 2023

Trade shows are an excellent opportunity for businesses to showcase their products or services, network with other professionals, and attract potential clients. However, with so many exhibitors vying for attendees’ attention, it can be challenging to have your trade show booth stand out. Inflatable furniture.

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Ins'Tent

AUGUST 30, 2023

If you’re planning to exhibit your business at a trade show or expo, one of the most important investments you’ll make is in a trade show booth. However, with so many options available in the market, there is a lot to think about when buying a trade show booth. Foam board.

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Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. The post Five ‘Attractivations’ that Stole the Show at IMEX 2023 appeared first on Event Marketer. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode.

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MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Expo Pass

JANUARY 25, 2023

In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! You can learn more about the requirements here. Catersource + the Special Event will take place on March 27-30, 2023 at the Orange County Convention Center in Orlando, FL. Experiential Marketing Summit. IMEX America.

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SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? American event technology company).

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing.

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Event Industry News

JANUARY 13, 2023

The Peterborough-based independent fish and chip shop supplier, Friars Pride, has announced that its catering supplier trade exhibition, FRY I.T, will be returning to the East of England Arena and Events Centre for the first time since 2020, on March 5, 2023.

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Exhibitor Magazine

FEBRUARY 22, 2023

EXHIBITOR magazine, the leader in trade show and corporate event marketing education, recently announced its 2023 Best of CES award w. ROCHESTER, MN.

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Event Industry News

FEBRUARY 15, 2023

After a stronger than expected market bounce-back last year for the springtime trade show, all signs point to a return to greater strength for this year’s leading marketplace for the global meetings and events industry. IMEX Frankfurt […]

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Prestige Events Magazine

FEBRUARY 6, 2023

The Business of Events can announce an outline of its planned activity for 2023, which will see an increase in the number of scheduled events and reports as it works towards building a policy agenda ahead of the next UK General Election. Further industry reports are also scheduled, including the 2023 edition of the Global Destination Report.

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Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. 2023 saw massive growth in sustainable practices. But it’s true! Green is the new black! HAPPY NEW YEAR!!

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Exhibitor Magazine

APRIL 25, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces the winners of its EXHIBITORLIVE 2023 Best.

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Event Industry News

MARCH 3, 2023

What can event and strategy professionals learn from Mobile World Congress 2023 (“MWC”)? Smyle Strategy Director Dax Callner spent three days at the MWC and shares his insights with us: If MWC 2023 has demonstrated anything, it is that European industry trade shows are back with a vengeance. Huge crowds. Huge exhibits.

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Event Industry News

FEBRUARY 23, 2023

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

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Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. What happens to old devices once new ones enter the market? The post How Sustainability Took Center Stage at CES 2023 appeared first on Event Marketer.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.

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Eventmobi

JUNE 12, 2023

Trade shows are primarily home to product demos. The post In Person Events: How to Plan for Success in 2023 appeared first on EventMobi. Having a hybrid event strategy is what’ll satisfy both of these audiences. A huge benefit to holding them in person is the sense of community they bring to a physical space!

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Expo Pass

FEBRUARY 1, 2023

We’ve done the research for you and created a list of the topics people most want to engage in 2023. Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. The post Unlock the power of virtual events: Our top 5 webinar topics for 2023.

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals.

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Eventscase Blog

MARCH 23, 2023

The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. Madrid City Tourism Forum 2023 On March 27th, the “Madrid City Tourism Forum” will be held at the Hotel Meliá Castilla.

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Smart Meetings

MARCH 24, 2023

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We market,” she says.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. That’s the magic word these days, I think.

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Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Spend a few minutes with trade show marketer Sabrina Gonzales of Shutterstock, who relies on lead scanning and sales alignment to get results. Sharpen your pencils, friends.

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Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Photo credit: Shutterstock for BDG; Taylor Regulski/Liquid I.V.

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Exhibitor Magazine

APRIL 19, 2022

ROCHESTER, MN and#8208; Exhibitor Media Group, the world's leading provider of specialized skills and knowledge to trade show marketers, is excited to a.

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Momencio

APRIL 18, 2023

Lead capture strategy is a crucial aspect of any successful marketing campaign. About 76% of marketers use content to generate leads. These pages can be designed for a specific product or service, event, or marketing campaign. 63% of marketers use trade shows to capture leads.

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