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Trade Shows Boosted by Strong Asian Interest

EventMB

Skift Take: Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China. Miguel Neves Read the Complete Story On Skift Meetings

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Trade Show Recovery Picks Up Pace: New Research

EventMB

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

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3 biggest problems facing trade show organizers (and how to beat them)

Event Age by Swapcard

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

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Popular Trade Show Booth Setups in 2023

Ins'Tent

Trade shows typically feature trade show booths or exhibits that showcase the products or services of the participating companies. Yet, because there are so many other businesses opting for customers’ attention, it’s crucial to design a trade show booth with custom signage that stands out from the competition.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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ROI & Monetization: 7 Smart Strategies to Boost Your Trade Show Revenue

Event Age by Swapcard

According to the Q1 2023 Index results from the Center of Exhibition Industry Research (CEIR), the exhibition industry is encountering challenges due to a decelerating economy, prompting greater caution among businesses. These issues have been apparent since mid-2023 and are projected to persist until early 2024.