Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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Smart Meetings

MARCH 24, 2023

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We market,” she says.

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SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

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Smart Meetings

DECEMBER 15, 2023

Watching food and travel shows with her mother throughout her childhood eventually drove her to earn her degree in hotel management. She is now sales and catering coordinator at the Westin Grand Cayman, after joining in May 2023. Tvisha Naidu Tvisha Naidu Naidu grew up in Bengaluru, India.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. The Sweets & Snacks Expo will return to Chicago in 2022 and 2023.

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SpotMe Blog

MAY 31, 2023

You have to consider the costs of: Venue rental Catering Transportation and accommodation for attendees Marketing and promotion Staffing and event production Technology like Wi-Fi, audio/visual equipment, and live streaming The total cost can easily reach tens or even hundreds of thousands of dollars for large events.

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Smart Meetings

OCTOBER 16, 2023

In advance of IMEX America 2023 coming to Las Vegas, Caesars Entertainment, the largest gaming company in the world, launched its Wellness Menu during a one-day Wellness Day that included tai chi classes in Valley of Fire State Park led by Pink Jeep Tours. Why stop there? billion in 2022 and is projected to grow to $1.2 trillion by 2030.

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MeetingsNet

JANUARY 5, 2024

percent) in 2024, compared to a strong 2023 that saw pent-up demand unleashed after the Covid pandemic. Research conducted in Q4 2023 by hotel-industry analyst firm CoStar finds that the upper-upscale segment, which contains the bulk of meetings-focused properties, has done better recently than other segments.

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Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. “We’re It’s good as a brand to be able to kind of control that.”

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Event Marketer

MAY 1, 2023

Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Attendees apply sunscreen at one of many Neutrogena kiosks located on the festival grounds. Now, ready to see how sponsors struck a chord? Let’s raise the curtain.

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Smart Meetings

FEBRUARY 20, 2024

We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says. Why don’t we market it and bring the people to our farm, [and] bring them to our winery.’ He recounted last April when he visited a farm and had a meal where all the food was local.

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Smart Meetings

DECEMBER 22, 2023

Georgina Flores Georgina Flores, Encore Encore has appointed Flores to the role of Chief Marketing Officer. In her efforts to support innovation in the customer’s journey, she will provide strategic guidance to the company’s brand, customer insights, product marketing, communications and industry relations functions.

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MeetingsNet

FEBRUARY 2, 2024

88 percent of planners expect food-and-beverage costs to rise even further than they did last year, with 27 percent of those planners expecting a rise in costs of more than 20 percent. Another 39 percent are seeking to use properties at a lower chain scale and a secondary market, while 8.5

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Maximize your event program with strategic thinking 74% of event marketers report having less time to plan their events than in 2019.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Smart Meetings

APRIL 5, 2023

She suggested that attendance at conferences in general be allocated to Human Resources budgets rather than marketing because they are powerful tools for employee development, retention and mental health. She is eager to get back in the market and put the skills to work in the field. You can’t learn to drive in a parked car,” she said.

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Smart Meetings

JANUARY 10, 2024

Guests can enjoy varietals from wintery Moscato d’Asti or classic summery wines like the Metodo Classico Brut, which received 99 points, double gold and Best in Show Sparkling at the 2023 California State Fair. Along with the redesign comes new culinary offerings, from reception-style food stations to a build-your-own poke bar.

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MeetingsNet

NOVEMBER 29, 2022

Now, particularly with properties that made contracts pre-Covid or before the recovery gained steam, when the rates were low compared to the current market, I’m seeing properties just cancelling on a group in order to take another piece of business where they're going to make more money.”. The problem, he says, is two-fold.

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Event Marketer

OCTOBER 31, 2023

Chase’s key objective for the 2023 US Open, which ran from Aug. Returning for 2023, the Chase Pass is a digital pass that consolidates all customer-exclusive benefits on-site under one umbrella. 22 to Sept. 10, was to take those spaces and evolve the experiences to bring more value to attending customers.

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Stova

MARCH 17, 2023

This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team. Planners are working with marketing, sales, finance, and IT to ensure that event management solutions are aligned with each department.

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Smart Meetings

MAY 12, 2023

The foundation for providing top-shelf catering was laid by celebrity chef Wolfgang Puck, who believed that catering services shouldn’t be mired in mass-produced batches of food in hot boxes and served in chafing dishes. They were really interested and willing to change it up,” Brunson said.

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SmartMeetings

JULY 28, 2023

Ask if food and beverage spend above the contracted minimum could count toward the room block minimum. Melissa McCray, Bishop-McCann strategic account manager, is a marketing and meeting industry professional with more than 25 years of experience in operations, finance, process improvement and project management.

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Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade. This article will explore the top 6 best Cvent alternatives and competitors in 2023.

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MeetingsNet

AUGUST 14, 2023

Projections from CWT and GBTA suggest 2 to 3 percent more than in 2023. After an eye-watering 72 percent jump in the average ticket price in 2022, average round-trip ticket prices are expected to finish 2023 just 2.3 Drilling down on just the upscale hotel sector in North America, ADR is expected to come in at $239 for 2023 and rise 3.3

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Event Industry News

NOVEMBER 18, 2022

New research from Marketing Manchester shows broader value of Emirates Old Trafford’s biggest events to the local economy. 2023 is going to be even bigger and better, on and off the pitch. 2023 is going to be even bigger and better, on and off the pitch.

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Smart Meetings

NOVEMBER 3, 2023

17, 2023, appoints Pinette as Lodge Manager. He has worked with Marriott since 2011 and has excelled in food & beverage roles. Mark Ley Mark Ley, Four Seasons Resort Peninsula Papagayo, Costa Rica Ley joins Four Seasons Resort Peninsula Papagayo, Costa Rica as director of marketing.

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Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

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Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

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Smart Meetings

DECEMBER 1, 2022

Muhly is director of sales, events and marketing for Hyatt Regency Portland at the Oregon Convention Center. Before working in sales and marketing, he spent 15 years in food and beverage roles with Hyatt. She comes from nearby destination organization Visit Dana Point, where she worked as director of sales and marketing.

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Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. This article will explore the top 6 best Cvent alternatives and competitors in 2023. Read on to learn more about the top Cvent alternatives and competitors in 2023.

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MeetingsNet

NOVEMBER 15, 2022

“In today’s event environment, an organization’s total event portfolio includes a blend of in-person, virtual, and hybrid events to maximize attendee engagement, reach, and overall impact,” notes Patrick Smith, chief marketing officer for Cvent. Typical auditorium sizes will range between 75 and 150 oversized seats, depending on market.

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Nunify

APRIL 10, 2023

Food & Beverages Menu Inspired by Your Launch Party Food and beverages are an essential part of any event experience, and I’m sure you’d agree. That’s why I think it’s a great idea to integrate your brand or product launch with food and drinks at your event. For example.

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Canadian Special Events

FEBRUARY 9, 2023

Langley, BC Apply here Marketing Manager, Events – PMH Foundation University Health Network, Toronto, ON Apply here Wedding and Events Manager Vieni Estates, Lincoln, ON Apply here Wedding and Events Manager Harbour Estates Winery, Jordan Station, ON Apply here Commercial Events Manager Stockyards Beverage Co.,

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SmartMeetings

FEBRUARY 2, 2023

How to prepare for 2023 contract negotiations Yes, we’re out of the pandemic shutdown, but it’s not back to “business as usual.” From workforce shortages to inflation worries, what should event planners be looking for when it comes to 2023 contracts? This article appears in the January/February 2023 issue.

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Smart Meetings

DECEMBER 10, 2021

A twenty-year hospitality veteran, Casserly was most recently director of marketing in Baltimore, Maryland for Four Seasons. He has worked in various leadership roles at Four Seasons since 2000, such as assistant food and beverage manager, director of sales in multiple locations and director of marketing, among others.

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MeetingsNet

JUNE 26, 2023

Recent data finds that even more on-property jobs are unfilled now than at the start of 2023, affecting overall guest service but also event services and sales. Specifically, housekeeping and food & beverage are the areas where shortfalls are presently the greatest.

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