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In Person Events: How to Plan for Success in 2023

Eventmobi

Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them options, and in person events are full of creative engagement opportunities. But how do you decide which format is best for your event? It comes down to feeling present!

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2023—and is significantly below the 42.2 fest—until now, that is. Over the weekend, American Weed Co. percent in 2022 to 30.8 population.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Itemize your inventory. Trim the menu.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And a majority of applicants say they are adopting different AI tools to drive efficiencies and strengthen event strategies for clients.

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Craft the Ultimate Sponsorship Package in 2023 [Insider Tips & Examples]

Nunify

A major reason why you’re not getting the right sponsors may be due to the lack of clear value proposition of your event. Sponsors want to invest in events that showcase benefits that they’ll get in return. The best way to showcase that value proposition is by creating a sponsorship package. Car show sponsorship packages 4.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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