Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Planning Two Different Event Experiences.

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Detroit, MI.

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Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Endless Events

NOVEMBER 7, 2022

IMEX is one of the most significant events for the events industry, not just in the States but globally. And after a long few years, a massive return to in-person events in 2022, and a looming recession, the IMEX America 2022 event has been long awaited. . Or, ‘We’re going to market toward medical meetings.’

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IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Arnett, CEO and COO, Wicked Bionic Andrea Hoffer, CEO, AHA!

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

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SpotMe Blog

MARCH 23, 2022

We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022. Looking to learn more about video conferencing and how to take your virtual events to the next level?

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Canadian Special Events

JULY 14, 2022

2SLGBTQIA+ inclusivity is no longer a “should” when it comes to event planning – it is a requirement to have a successful event in 2022. A focus on inclusion needs to be weaved into every aspect of the event planning process, down to every detail. It is important for the community to feel represented at your event.

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Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. As per BrightTalk , In 2021 webinars (81%) is the preferred content format by professionals, followed by online courses and virtual events. Influencer marketing is fast emerging as a B2B marketing trend.

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TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. To do so, consider using the S.M.A.R.T.

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Eventsforce

DECEMBER 7, 2021

After the initial blow of the Covid-19 pandemic, there is little doubt that 2021 continued to disrupt the world of meetings and events. But what is likely to happen in 2022? And what should you, as an event professional, be considering for your plans next year? Related: 10 critical steps to successful hybrid events.

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Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. March 8-9, 2022 | London. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Prestige Events Magazine

DECEMBER 7, 2021

EMC3 asked the world’s leading marketing and events professionals from LinkedIn, HubSpot and Facebook about their event predictions for 2022 and you’re not going to believe some of their responses! 2022 Events will be Virtual and Hybrid in format. Kelly Cheng, Head of Growth, Goldcast.io.

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InGo

MARCH 10, 2022

As we look ahead to the rest of 2022, one thing savvy event marketers know is that audiences want more from events. Gone are the days when a series of speakers in a hotel ballroom cut the mustard for a compelling event. Enter experiential marketing. Keep reading! Let’s be honest.

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Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Now, as we look ahead to 2022, it’s worth revisiting the year’s top experiential trends and takeaways to help inform next year’s strategies.

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Socio Events

SEPTEMBER 28, 2022

Here are our panelists’ tips for combatting the trend and getting attendees excited about your events: Add a surprise factor to your events. Look at speakers that have really drawn a lot of people in that have interesting content. ” Nolan Ether Content Marketing Leader, Webex Events. Look at your data.

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SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Marketing and sales events.

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Socio Events

OCTOBER 11, 2022

This involves creating a comprehensive event plan, which is a document that defines all the logistics involved in hosting a successful event. An event plan typically covers: Budget Venue Target audience Event date and details Event promotion Sponsors, vendors, speakers, and special guests.

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Nunify

AUGUST 21, 2022

If you’re trying to figure out how to make your virtual event as interesting as possible, take a look at this list of the most common types of virtual events that work the best in 2022. What are Virtual Events? Before looking at the list, it’s necessary to define the term “virtual event” itself.

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Nunify

OCTOBER 11, 2022

This article will discuss the best timings to send your promotional webinar and how to create a targeted email sequence to get the most out of your webinar email marketing efforts. Webinar promotion email is the first and most important step of your webinar marketing funnel. Speaker/Guest – Who will be the guest speaker.

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Smart Meetings

APRIL 25, 2024

Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” And it could be planned by the meeting professional, the marketing manager or the executive assistant. Time for a confession.

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Event Industry News

MARCH 16, 2022

We are excited by the new landscape for the hospitality and events industry and truly believe the future is bright.”. Emma Chamberlain, Head of Sales and Marketing at Imago Venues and Elite Athlete Conference Hotel commented: “Sustainability is no longer just about accreditations or ticking boxes on audits.

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Event Marketer

AUGUST 8, 2022

Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. Indeed, the 2022 iteration of Business Class Live had all the trappings of a traditional b-to-b show, like panels, networking, wellness moments and breakouts. starpower (speaker talent).

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Expo Pass

OCTOBER 13, 2021

For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? Turn capacity limits into amazing marketing.

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Socio Events

OCTOBER 7, 2022

Simply put, event sponsorships are when one organization (the event sponsor) supports another company’s event in exchange for something of value—typically, a monetary return on investment. For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022. Why is event sponsorship important?

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Nunify

OCTOBER 5, 2022

The explosion of webinar formats have webinar hosts , marketers and event planner’s heads spinning. It is a great webinar format for less experienced speakers who want to share their ideas but might not feel comfortable presenting in front of a large audience. . Masterclass ? Panel discussion? Product demo? Product demos.

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Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Events are unpredictable as it is; hybrid events are even more so.

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Nunify

JANUARY 26, 2022

Did you know, 76% of event marketers agree that emails are an effective tool to drive registrations for a virtual event. We have put together the best email marketing practices that will help you maximize your marketing efforts to make your next ‘virtual event’ a success. Best E-mail marketing practices.

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Event Industry News

DECEMBER 7, 2022

There was no stopping the buzz at the AEV conference last week, November 28, 2022, as delegates gathered at the Harrogate Convention Centre for the day’s proceedings following the popular icebreaker event at The Cold Bath Brewing Co. the evening before.

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