Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?

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SpotMe Blog

APRIL 28, 2022

Top 10 Hybrid Event Management Companies of 2022. The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Detroit, MI. Imagination .

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Pricing Virtual Events.

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

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Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

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Eventscase Blog

NOVEMBER 9, 2022

As we have announced extensively in social media, Eventscase celebrated its 10th anniversary last September. million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. LAST ‘WHAT’S UP’ EVENT OF 2022.

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Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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GEVME

MARCH 9, 2022

Our team found the answer to this on the second episode of Event Exchange. This episode features Tamar Beck, CEO of Gleanin – a community marketing platform built for event marketers. Gleanin provides event marketers with powerful word of mouth tools that reach and convert new attendees for their events.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 The actual turnout?

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Eventmobi

JULY 26, 2023

4 Ways To Show Member Appreciation Member appreciation ideas will typically fall into 4 categories: In person member appreciation events Holding in person events like a member appreciation day both creates positive memories for members and boosts engagement! A learning streak is well worth celebrating!

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EventMB

MAY 22, 2022

If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial.

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Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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Smart Meetings

OCTOBER 18, 2023

First : “It’s still a seller’s market,” he said. What that means from my point of view is having the right level of partnerships with your suppliers to make sure you’re able to provide the right conditions for an event that complies to the needs of the client, I think that’s critical.

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Expo Pass

OCTOBER 13, 2021

For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? Just poll people on social media with a few questions.

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Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Events are unpredictable as it is; hybrid events are even more so.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

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Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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Socio Events

OCTOBER 7, 2022

Simply put, event sponsorships are when one organization (the event sponsor) supports another company’s event in exchange for something of value—typically, a monetary return on investment. For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022. Why is event sponsorship important?

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Eventtia

NOVEMBER 17, 2022

That’s why before planning any virtual event you’ll want to know its application. A familiar tool to every marketer, a webinar is a web-based seminar. Viewers can watch the event as it unfolds, making it feel as if they’re in attendance, hence why it is such a great combination when matched with social media.

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Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

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Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

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Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Expo Pass

OCTOBER 13, 2021

For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? Just poll people on social media with a few questions.

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Event Marketer

JUNE 27, 2023

It kind of takes on a life of its own.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S., One of those brands is Hendrick’s Gin, having returned to activate at the Miami Grand Prix, May 5-7, after a first go-around at the inaugural race in 2022. “We

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Canadian Special Events

JULY 29, 2022

Jet Entertainmen t ‘s Experiential Marketing Team was hired by Hersh Realty Group to launch “FourME Condos,” a pre-construction development by The Lash Group. To accomplish this and maximize exposure on social media channels, Jet focused on creating two experiential avenues. The invitation: .

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Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Socio Events

AUGUST 24, 2022

Starting today, you will begin to see the new launch icon on your devices and within our applications, as well as on the App store, on social media platforms, and 3 rd party review sites like G2 and Capterra. Virtual Event Platforms. Mobile Event Apps. Download now The post Introducing the new Webex Events launch icon!

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Master the Event

APRIL 1, 2022

This is one of the main challenges that an event planner faces. It’s important to cover the basics of what the event is intended to accomplish as well as to offer incentives, such as unique venues and attractions, that an event marketer can use to promote the event. 1 There are 628 colleges in the U.S.

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Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.

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Planning Pod

OCTOBER 4, 2023

Personalized digital displays and interactive screens are effective ways to engage your guests during in-person events. These displays can show real-time event information, interactive maps, and even user-generated content from social media. Hologram speakers Hologram technology isn’t just for sci-fi movies anymore.

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Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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