Nunify

JANUARY 4, 2022

Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022).

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Event Marketing Marketing 2021 2022 124

PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. A great way to extend reach beyond a database is through viral sharing on social media.

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Event Marketing Marketing Social Media 2022 98

Endless Events

SEPTEMBER 9, 2022

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

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Event Marketing Marketing Social Media Events 133

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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2022 Speakers Social Media 2023 134

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Event Marketing Marketing 2022 Social Media 52

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Nunify

NOVEMBER 27, 2022

You made a compelling landing page for your upcoming event, and followed all the best practices of a good copy but still couldn’t get any traction. Here is a Step-by-step SEO guide for event marketing to help you – whether your a beginner or advanced. Promote your event on social media.

Event Marketing 59

Event Marketing Marketing 2022 Social Media 59

Eventmobi

SEPTEMBER 21, 2023

And nowadays, events and experiences are more popular than ever! Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 This is a great experiential marketing option if you sell physical products.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

2022 130

2022 Advertising Sports Social Media 130

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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2019 2022 2020 Trade Shows 128

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventscase Blog

NOVEMBER 9, 2022

As we have announced extensively in social media, Eventscase celebrated its 10th anniversary last September. million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. LAST ‘WHAT’S UP’ EVENT OF 2022.

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2022 Negotiating Social Media Tech 52

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SpotMe Blog

JULY 25, 2021

INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5) 5) Social Media Marketing World. Social Media Marketing World follows a four-leveled audience tier to attract more visitors. 6) LiveWorx. 6) LiveWorx.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Eventmobi

JULY 26, 2023

4 Ways To Show Member Appreciation Member appreciation ideas will typically fall into 4 categories: In person member appreciation events Holding in person events like a member appreciation day both creates positive memories for members and boosts engagement! A learning streak is well worth celebrating!

Social Media 195

Social Media Education Advertising 2022 195

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

2024 99

2024 Social Media 2022 Entertainment 99

Event Marketer

DECEMBER 12, 2022

In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. The complimentary, limited-capacity experience even included a special appearance by the Fancy Feast kitty herself—social media gold for cat lovers. Oh yes, Paramount doubled down on the weird in 2022. And we’re here for it.

2022 90

2022 Social Media Entertainment Tech 90

Socio Events

SEPTEMBER 28, 2022

You can use pre-event surveys on social media to ask your target audience what they most want to see at your event, and then launch social and email campaigns showing they’ll get to see exactly that. ” Looking for more information on event metrics and ROI? Don’t make it boring.

2022 97

2022 Social Media Sponsorships Events 97

EventMB

MAY 22, 2022

If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to social media can help build buzz. Increase Social Conversion with a Social Media Display Wall.

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Trade Shows 2022 2017 2018 167

Prestige Events Magazine

DECEMBER 7, 2021

EMC3 asked the world’s leading marketing and events professionals from LinkedIn, HubSpot and Facebook about their event predictions for 2022 and you’re not going to believe some of their responses! 2022 Events will be Virtual and Hybrid in format. What are the challenges of online events?

2022 52

2022 Events Marketing Technology 52

GEVME

MARCH 9, 2022

Our team found the answer to this on the second episode of Event Exchange. This episode features Tamar Beck, CEO of Gleanin – a community marketing platform built for event marketers. Gleanin provides event marketers with powerful word of mouth tools that reach and convert new attendees for their events.

Speakers 156

Speakers Social Media Advertising Marketing 156

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 102

Tech Event Marketing Marketing 2026 102

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

Retail 79

Retail Social Media Apparel 2022 79

All Seated

JANUARY 26, 2022

Obviously, whether we like it or not, the metaverse for digital events, marketing, and team collaboration with virtual meetings will also be necessary. Any virtual event platform out there should be investing in it now and exploring its options (Microsoft Teams and Webex already doing it). Here’s to the new year ahead! .

2022 72

2022 Technology Tech Social Media 72

Socio Events

OCTOBER 7, 2022

Simply put, event sponsorships are when one organization (the event sponsor) supports another company’s event in exchange for something of value—typically, a monetary return on investment. For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022. Why is event sponsorship important?

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Expo Pass

OCTOBER 13, 2021

For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? Just poll people on social media with a few questions.

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2022 Social Media Speakers 2021 123

Eventtia

NOVEMBER 17, 2022

Viewers can watch the event as it unfolds, making it feel as if they’re in attendance, hence why it is such a great combination when matched with social media. Why host a virtual event? To clear things up, the fundamentals of event marketing are still very much the same when it comes to virtual events.

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2022 Social Media Technology Events 62

Eventmobi

SEPTEMBER 29, 2022

Now associations have a new challenge: During the more than two years that associations have been forced to cancel their conferences and expos – or present these events virtually – due to the pandemic, sponsor companies were pursuing alternative ways to market their products and services.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Nunify

SEPTEMBER 28, 2022

LinkedIn and Twitter are social media channels with significant potential for your audience. You should reach out to your partners and ask them to promote your webinar in their newsletter or social media posts. Influencer marketing is fast emerging as a B2B marketing trend. The aim is to build up curiosity.

Marketing 52

Marketing 2022 Social Media Speakers 52

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Events are unpredictable as it is; hybrid events are even more so.

Social Media 139

Social Media Speakers Event Management Events 139

Smart Meetings

OCTOBER 18, 2023

Two years ago, as reported in the “2022 Global Meetings and Events Forecast,” less than one-third of respondents said their organizations had basic meeting policies in place, such as F&B suppliers. Lead generation, attendee satisfaction and social media interest follow in order of importance.

2024 98

2024 2023 Social Media Meetings 98

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

Venues 119

Venues Social Media Financial 2022 119

Event Marketer

JANUARY 2, 2024

Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness. The feedback we received from influencers is great because in their mind now, the last thing they think of is, ‘I’ve been to this amazing Origins event, and they let me try the product.’

Marketing 95

Marketing Education Social Media 2022 95

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 117

Apparel 2022 Fashion Social Media 117

Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

Retail 119

Retail Social Media 2022 2021 119

Event Marketer

FEBRUARY 19, 2024

Industry DEI&B efforts are losing ground, with the report revealing that “real-time diversity for 88 client-side marketer member companies declined modestly” last year. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

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Sponsorships Wireless 2024 Advertising 96