Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

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2021 Sponsorships Social Media Advertising 109

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. While I agree in principle, I think the future is so much more than hybrid.

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Conference Sponsorships Education 2022 366

Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. If 2020 was a black diamond, 2021 is a double black diamond,” said Nico van Praag, senior vice president at Freeman Company. Stop competing against your physical event, said Kathryn Frankson, director of marketing at Informa.

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2021 Sponsorships Events Marketing 80

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. It’s an even more lucrative opportunity if the expert speakers are in the meeting room! A group chat is a conversation with a specific topic where people can post messages, respond and meet like-minded people.

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Event Ideas 2021 Social Media Speakers 148

Socio Events

JUNE 22, 2021

A virtual event is conducted online (virtually), and attendees join from their computers or devices instead of meeting in a physical location. Before 2020, we used virtual meetings for everything from interviews and business meetings to on-demand exercise classes and webinars—and we still do. How to Plan a Virtual Event.

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2021 Sponsorships Speakers Social Media 97

ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Association Event Trends for 2021. 91% said that it was valuable in meeting association members’ needs by having events. Hybrid 2.0 – A New Model Emerges.

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2021 Trade Shows 2020 Sponsorships 62

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. It’s an even more lucrative opportunity if the expert speakers are in the meeting room! A group chat is a conversation with a specific topic where people can post messages, respond and meet like-minded people.

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

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Sponsorships 2023 Social Media Food and Beverage 52

Socio Events

JUNE 7, 2021

Read on to learn what you need to know about hybrid event success by looking at five successful hybrid events in 2021. Here are some of our favorite hybrid events from 2021! Winter Workshop 2021. Meeting Professionals International (MPI) was ready for the challenge. What is a Hybrid Event? Register here to gain access.

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SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Marketing and sales events. Team meetings. Hybrid events can make more of a lasting impression than other meeting types because virtual content can live longer and continually be accessed and viewed.

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Social Media 2021 Trade Shows Marketing 279

Hubilo Blog

APRIL 20, 2021

In fact, business owners began launching different online meetings and events within their companies, to track the progress of the work done. In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. How can this be done correctly? Let’s begin!

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2021 Conference Marketing Social Media 52

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 99

Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events. Check out the Top 10 Hybrid Event Production Companies of 2021. Fly your crew to meet with these people and record an interview with them.

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2021 Entertainment Social Media Events 130

Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty.

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Hospitality Sponsorships 2021 Entertainment 103

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

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Sponsorships 2014 Social Media 2021 121

Nunify

APRIL 14, 2021

Is there going to be a language translator for the meeting? Your marketing teams love virtual events because they can reach audiences they never imagined. More Event Sponsorship, More $$$. More the registrations, more the leads, more the time, more the opportunity, and more the space, more the sponsorship.

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2021 Sponsorships Trade Shows Speakers 52

PCMA Convene

JULY 2, 2020

The COVID-19 pandemic forced the the American Society of Neuroradiology to recreate its already reimagined 2020 Annual Meeting as a digital event. Despite these realities, we still hoped that #ASNR20 could still be a live meeting. Putting the conference on pause and starting over again in 2021 was not an option. “We

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Meetings Contracts Speakers 2020 119

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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Hotels Sports Sustainability Hospitality 93

InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience. Email marketing - It might be old fashioned, but it works.

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2021 Social Media Entertainment Food and Beverage 88

Canadian Special Events

JUNE 3, 2022

Centennial College, Toronto, ON, for the 2021 Centennial College Golf Tournament. Best Experiential Marketing Event. Brandlive, Vancouver, BC, for Beedie Rock ‘N The Park 2021. Delta, BC, for Surrey Tree Lighting Festival 2021. Vaughan, ON, for 2021 TTi Sales Conference -DARE TO BE GREAT. MRG Events Ltd.,

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2022 2021 Tourism Entertainment 105

CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. Review Your Software Needs. Get a Demo.

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PCMA Convene

OCTOBER 27, 2020

Robust content will both engage a virtual event audience and attract sponsors with a variety of opportunities, said Meg Fasy of fazeFWD Sponsorship Marketing during her session at the recent PlanetIMEX virtual event. Planners have readjusted their revenue expectations for 2021, and not in a good way. Slides courtesy Meg Fasy).

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Sponsorships Social Media Financial 2021 98

PCMA Convene

AUGUST 31, 2020

Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person trade shows. It will be interesting to see how virtual CES 2021 addresses these challenges in January. Virtual sponsorship success is not going to be dependent on your platform, prospectus, or sales skills.

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Expo Pass

FEBRUARY 16, 2022

This is a huge improvement in convenience compared to testing in 2021. . Pro Tip: Consider reaching out to a rapid-test maker for sponsorship (Abbott actually donated thousands of tests to CES). The test maker will get free marketing, and your event gets improved safety. It’s a win-win for everyone.

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2022 Hospitality 2021 Sponsorships 121

Nunify

JULY 27, 2021

Small-scale startups, SMEs, and Enterprises – all businesses are choosing to incorporate hybrid events into their marketing strategy. A post-event email marketing strategy is another way of maintaining sustained engagement. Thus, hybrid events have a positive impact on all areas of a businesses’ marketing strategy.

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Nunify

FEBRUARY 12, 2023

How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ? Let’s move to another aspect of seeking sponsorship for events which is 5. These prompts are now yours to use.

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Event Industry News

FEBRUARY 23, 2021

As we embark on 2021 and the challenges of event restrictions continue, event production company Showcase continues its quest to produce events with a live atmosphere. Creating virtual and hybrid events that people want to watch, be a part of and actually engage with. So how do they do this? Click here to download brochure [link].

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Sponsorships Government Banking Hotels 132

PCMA Convene

SEPTEMBER 4, 2020

Meeting professionals discussed the topic in a recent Catalyst community thread. My association event is in March 2021 and we are investigating several scenarios, including virtual, of course! We kept our programing session numbers the same, since we had already had those planned out for being an in-person meeting. Kimberly L.

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PCMA Convene

JANUARY 25, 2021

PCMA is offering a CL On Demand registration for select sessions from Convening Leaders 2021. If the pandemic has taught us anything, it’s that we should optimize the benefits of this content by thinking beyond the three-day in-person or virtual meeting experience. 5 Functions of Product Management. Audio or video record all sessions.

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Event Industry News

OCTOBER 29, 2020

The partnership will continue for Reed UK’s premium event ILTM in November; Reed Midem’s show Propel NYC in December; and Reed Exhibitions US’ event, the PGA Merchandise Show in January 2021. These business events enabled attendees to resume their interactions online and clock more than two million video minutes in just 36 virtual events.

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2020 Insurance Tech Sponsorships 99

Expo Pass

FEBRUARY 23, 2022

The festival’s office hub instantly became the virtual screening platform that they test drove in 2021. Also, all virtual attendees got access to the New Frontier area, which was usually reserved for VR movies but was transformed into a place for anyone to meet and network in VR. Work with presenters that can fill multiple roles.

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Sponsorships Speakers 2022 Events 140

Socio Events

JUNE 14, 2021

In 2020, NSA pivoted to virtual events successfully, but they wanted to elevate their February 2021 virtual event to include an in-person component. They received: 700,000 banner impressions 32 user contributions per attendee 1,578 completed challenges; 25 challenges per user Exceeded 2021 revenue goals. Generate sponsorship revenue?

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Endless Events

OCTOBER 9, 2020

Our company has undergone quarterly reviews, set company rocks, and is predicting what 2021 will look like. In that period, I was so fortunate to get a new position at Endless as the head of marketing. Additional articles and resources: Creating Year-Long Sponsorships & Establishing Partnerships. Meet John Pistotti!

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Social Media 2021 Sponsorships 2020 133

Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . Adopting a Remote First, Flex-Work Approach.

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Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . Adopting a Remote First, Flex-Work Approach.

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Social Tables

JUNE 29, 2023

Meet with representatives from the benefiting nonprofit to get a better understanding of their mission, values, and purpose. Before the meeting, create a list of big-picture topics to discuss and questions to ask, including: How much money are you hoping to raise at this event?

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Event Planning Social Media Advertising Banking 78