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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? In-kind sponsorship.

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Must Know Virtual Event Statistics For Your Event Marketing strategy

Nunify

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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4 Things Event Marketers Need to Know When Planning Hybrid Events for 2021 and Beyond

SmartMeetings

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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How to Monetise Virtual Events

GEVME

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

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Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball

Event Marketer

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. But it’s a four-day event.”

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.