Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorships Sports Food and Beverage 2021 140

GEVME

JANUARY 4, 2022

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

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Velvet Chainsaw

OCTOBER 14, 2020

It will be interesting to see how virtual CES 2021 addresses these challenges! Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Sponsor benefits that go beyond the dates of the virtual event.

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Sponsorships Trade Shows Social Media Advertising 477

Velvet Chainsaw

SEPTEMBER 23, 2021

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. While some have made the decision to cancel their f2f events, many others are forging ahead. They will share the challenges they overcame or didn’t anticipate, and how their experiences will shape future live events. Space is Limited.

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 81

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? So: how to get sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship.

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2021 Sponsorships Social Media Advertising 109

Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. Exhibitors? Not this time around. EDT, for an interactive webinar. Cost: FREE.

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Event Industry News

SEPTEMBER 28, 2021

The Event Supplier and Services Association (ESSA) has announced details of its schedule for the ESSA Conference and Award Dinner, at Arena MK on December 2, 2021, in conjunction with its headline sponsors, BeMatrix and JL Live. ”

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2021 Conference Social Media Sponsorships 83

Nunify

DECEMBER 10, 2022

Organizing an event can be challenging as you need adequate funds to get all the logistics in order. But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. What is event sponsorship? Table of contents.

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Sponsorships 2023 Social Media Food and Beverage 52

Velvet Chainsaw

OCTOBER 1, 2021

We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Events with greater international participation are seeing the steepest declines. Hybrid, or Not.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Socio Events

JUNE 22, 2021

The pandemic changed business as we knew it and forced event managers to pivot their in-person gatherings to virtual venues—or else forgo events for the foreseeable future. As municipalities shut down, event managers struggled to reimagine their in-person events as digital experiences. What is a Virtual Event?

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2021 Sponsorships Speakers Social Media 97

Expo Pass

JUNE 1, 2021

Hybrid and in-person events are officially on the books, and we have to say it’s making things feel a little more normal these days. The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Think local.

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2021 Marketing Social Media Sponsorships 78

Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event, E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Ideas 2021 Social Media Speakers 148

Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. Consider smaller, more frequent events, or even a subscription model, to engage screen-fatigued attendees. If 2020 was a black diamond, 2021 is a double black diamond,” said Nico van Praag, senior vice president at Freeman Company.

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2021 Sponsorships Events Marketing 80

Event Leadership Institute

APRIL 21, 2021

The Event Leadership Institute’s inaugural virtual event is coming on June 3 – and we’re on the lookout for new thought-leaders to join our growing roster of event leaders scheduled to speak. Our goal with all our events is to provide insightful, practical, real-world information for our attendees.

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. Featured photo credit: Bacardi.

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Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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Event Marketing Marketing 2021 2022 124

Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event , E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Ideas 2021 Social Media Speakers 148

Socio Events

JUNE 7, 2021

The Future of Events is a Hybrid Model. Event organizers quickly pivoted to virtual events in 2020. The hybrid event space provides endless opportunities for event professionals to expand their reach and drive even more connections between attendees, sponsors, and exhibitors. What is a Hybrid Event?

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2021 2020 Speakers Events 64

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Here are the four things event marketers need to consider when planning hybrid events for 2021 and beyond.

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2021 Event Marketing Marketing Technology 138

ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. experience in this webinar. – Understanding and satisfying each audience’s unique needs and challenges when participating in your hybrid event. Programming ?–

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Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. Audiences tuning into the multi-night event were able to shape the shows from the comfort of their living rooms. We see you, Visible. .

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2021 Wireless Sponsorships 2018 108

Eventmobi

JULY 13, 2022

In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

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Sponsorships Event Apps Speakers Education 195

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

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2021 Entertainment Social Media Events 130

Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

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Speakers 2021 Sponsorships Events 248

InGo

JANUARY 4, 2021

For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. The sudden explosion of virtual events has also increased competition for your audience and there is a real risk of losing them – and your market share. Here are a few examples: ?

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Social Media 2021 Trade Shows Marketing 279

Picatic by Eventbrite

JULY 8, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, building a global audience, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub.

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2021 Events Sponsorships Event Planning 243

Event Industry News

JULY 15, 2021

· RLWC2021 organisers have confirmed that they will deliver the biggest and best ever Rugby League World Cup in October and November 2021. · The global event, which sees the men’s, women’s and wheelchair tournaments taking place simultaneously for the first time, will be played in front of passionate capacity crowds in a celebration of sport.

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Nunify

APRIL 14, 2021

Long before Mike Tyson made this quote mainstream, event professionals like us have been living it everyday – If everything went according to plan at our events, then it would be an easy business. Instead the event industry’s resilience to punches transformed the way we run events. What is a hybrid event?

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Canadian Special Events

JUNE 3, 2022

Congratulations to the nominees for the 25th Annual Canadian Event Awards. 2022 Canadian Event Awards Finalists. Best Event Design/De?cor Events, Calgary, AB, for Aysha & Drew’s Wedding. Events, Calgary, AB, for Aysha & Drew’s Wedding. R5 Event Design Inc., Best Event Design/De?cor

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Guidebook

JUNE 14, 2021

Sponsors play a critical role in many events. Through revenue, content, and dialog, sponsors contribute to the overall success of events large and small. . As the events landscape continues to evolve – so must sponsorship opportunities. June 27, 2021. Sound useful? Providing Value to Sponsors with Guidebook.

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Sponsorships 2021 Events Event Planning 78

Event Leadership Institute

JANUARY 14, 2022

Virtual events have opened up an entirely new distribution channel for us, and the constant uncertainty of a changing landscape made the need for trusted advisors in our field more important than ever before. We had 4,239 event professionals register for our courses , 3,667 of which passed their exams to earn digital credentials.

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CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. Review Your Software Needs. ” Do yourself a favor and review all the pieces of your 2021 events platform.

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Trade Shows Conference 2021 2020 104

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? Paid or Free Event?

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Advertising Sponsorships 2021 2022 118