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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

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52eight3 asks “Is your event PR-worthy?” at International Confex 2020

Event Industry News

Topics covered include how to build your event story; the difference between your marketing message and your PR hook; and how to leverage existing data to build your story. 52eight3 is a highly skilled marketing and PR agency focused on getting technology and suppliers seen, known and loved by event organisers.

2020 97
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ELI Virtual Event Profile: CloudBees DevOps 2020

Event Leadership Institute

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

2020 98
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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Event Techonology Awards 2020 Meet the Judges: Aleksandra Panyukhina

Event Industry News

The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane. How long have you worked in the events industry and what keeps you interested in it? Best (and worst?)

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Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 120
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Johnny Martinez of CrowdComms takes the helm as Chair of the APEX Commission

Event Industry News

The Event Industry Council has recognized Johnny’s invaluable contributions since 2020 and his new leadership role is set to amplify Johnny’s impact on the global events industry. Johnny’s enthusiasm for driving the events industry towards greater […]

2020 63