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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

Frieze Los Angeles (Photo credit: Casey Kelbaugh for Frieze) Location: Los Angeles, CA Dates: Feb. 29 to March 3 The Los Angeles edition of the international Frieze Art Fair platform is headed to the Santa Monica Airport this year for four days of arts, entertainment and culture.

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How HBO Max’s Date Night Connected Black-Owned Businesses

Event Marketer

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

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Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX Arcane’

Event Marketer

And with the 10th anniversary of League of Legends in 2019, Riot Games announced it would expand the IP into a new market—entertainment—by working with Fortiche Production to combine the rich lore of League with a new animated Netflix series, “Arcane.” But, there’s always room for growth—and the next generation.

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12 Imaginative Events and Activations from Netflix

Bizzabo

Source: Los Angeles Times. Unfortunately, the event has been postponed due to the novel coronavirus. To help build anticipation for the film, Netflix partnered with MC2 Experiential Studio to create a one-of-a-kind experiential marketing campaign. In 2019, Netflix released The Highwayman, a film starring Kevin Costner.

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20+ Cannabis Events That Are Shaping A New Industry

Bizzabo

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. A post shared by The Hemp & Cannabis Fair (@thcfair) on Apr 23, 2019 at 3:28pm PDT.

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer. Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon. “And

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. At the event, participants of different physical abilities, age, race and gender were cast as models. Agency: Revolution Marketing) —B.K. DIGITAL CURRENCY.

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