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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Assign categories.

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. A Menu of Options.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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Using Instagram to Advertise Your Event in 2019

Eventmobi

Since Instagram is a picture based platform, it is the perfect place to advertise your event. When advertising your event on Instagram, content should be your number one focus. You can also make use of content, like flyers, when advertising your event on Instagram. Sponsorships and influencers. Content is #1.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. More : How to Use Social Media to Improve Your 2019 Events.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual expos are more like commoditized digital advertising offerings than they are immersive deal-making spaces. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Up Your Sponsorship Game. Trusted Platform. Cap the next level and 8 – 12.

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Time to Audit Your Sponsor Offerings

PCMA Convene

Others include digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. Whatever Media Group) Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Assign categories.