B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. B2B buying is a team sport — an average of 5.4
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