How Essence Prioritized Both the Digital and In-Person Experience at the Essence Festival
PCMA Convene
OCTOBER 15, 2021
Hodges-Dunivan said that a main reason why Essence wanted to bring back its in-person event to New Orleans was to “provide a sense of normalcy and celebration” to the city, where the event has historically taken place — and which brought in $280 million to local businesses in 2018. Just having plan Bs for your plan Zs is all you can do.”.
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