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Event Marketing: Insider Strategies to Achieve Sold-Out Success

Event Planning BluePrint

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Provision Events & AirClad [X] – Transforming the Event Landscape

Event Industry News

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Agency: Giant Spoon.

2003 91
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How Soma Intimates Uses Pop-ups to Inform Future Product Designs

Event Marketer

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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The Meetings Industry Association appoints new vice chair

Event Industry News

Nigel has been on the mia’s council for two years and has extensive experience working within the business meetings and events market. He was also named UK Catering Manager of the Year in 2004 by Cost Sector Magazine.

2004 75
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Smart Moves in Quebec, Baja California and More

Smart Meetings

Melis joined snöball event marketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis. Adam Gollub.

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People on the Move

PCMA Convene

In her new role, Klett will be responsible for strategic planning, business development, marketing, promotions, and building strong partnerships. He will also help grow Boston’s market share of visitors. He previously served as GES executive vice president since 2011 and in various global leadership roles since 2004. Jason Dunn.

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