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Event Marketing: Insider Strategies to Achieve Sold-Out Success

Event Planning BluePrint

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Provision Events & AirClad [X] – Transforming the Event Landscape

Event Industry News

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

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How Soma Intimates Uses Pop-ups to Inform Future Product Designs

Event Marketer

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

The post How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans appeared first on Event Marketer. Topping it off was the cinema café’s multisensory, creepy atmosphere. And show-themed snacks, including truffle popcorn and, on VIP night, mushroom martinis, were served throughout the evening.

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The Meetings Industry Association appoints new vice chair

Event Industry News

Nigel has been on the mia’s council for two years and has extensive experience working within the business meetings and events market. He was also named UK Catering Manager of the Year in 2004 by Cost Sector Magazine.

2004 75
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Greater Manchester to host grand depart of The Tour of Britain

Event Industry News

It will mark the return of the Tour of Britain to Manchester, the home city of British Cycling, for the first time since 2019, when Mathieu van der Poel won the final stage of the race on Deansgate in the city centre, while the city also hosted the first stage of the modern Tour of Britain back in 2004.

2023 73
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Event Tech Live US & Canada wraps day one

Event Industry News

“If you don’t have the environment for your audience, and the technology, you’re not going to succeed,” Wilcox said, highlighting how, as the festival found its tech feet – very quickly pivoting to audio and video and putting it out for free on top of the event – the more tickets it sold. “We