Remove the-gossip
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How HBO Max’s Immersive Townhouse Let Fans Live as a ‘Gossip Girl’

Event Marketer

HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside the luxe and complicated world of privileged New York City teens and their families. Additional surprises awaited attendees on each level of the townhouse, including a “Gossip Girl” Friendsgiving-themed cafe serving coffee and pie.

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EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max

Event Marketer

Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability. Pia Barlow: Fans of Gossip Girl, of course, and what we like to call the “pop culture dialed in.” SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic. Pia Barlow. How do you balance that?

Fashion 108
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HBO Max Pops Up a Provocative ‘Pleasure Garden’ in L.A. for its ‘Minx’ Series

Event Marketer

HBO Max Invites Fans into the Home of a ‘Gossip Girl’ for a Weekend. HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” Featuring a branded Airstream trailer and a set of colorful backdrops, the activation on March 11 traveled to one of L.A.’s

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How to Meet Authentically in Northern California

Smart Meetings

Where your group meets matters, but so does the framing for the discussions that will happen in and out of the ballroom. Topics covered included the importance of dedicated mental wellness prioritization, communicating responsibly and treating people the way they respond best. It is the greatest meeting of land and sea.”

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HBO Max’s Rewards-driven Walking Tour Sends Fans on a Journey Through its Content Catalogue

Event Marketer

To activate experiences on the walking tour, fans scanned QR codes that triggered access to HBO Max content. New York City is the backdrop to some of the most iconic moments in the films and TV series available on HBO Max. More From HBO Max’s Experiential Portfolio: HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation.

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4 Misconceptions About Millennials Working in Meetings

PCMA Convene

They are done already and they have the time to gossip on the phone.”. Next month Convene will explore best practices for building internships as part of our CMP Series. Some of the meeting planners and hospitality professors we talked to think the Millennial generation gets a bad rap. Here are some common misconceptions: 1.

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Oscars 2022: What Would You Do If Your Speakers Were Assaulted?

Endless Events

The Academy Awards have been the talk of the town recently. While the strictly in-person Oscars 2021 felt too exclusive, the Oscars 2022 served us some truly out-of-place drama. And where there is controversy brewing, the Brew Crew comes to discuss. But it’s not just the slap that they’ll touch upon. What do we do in that case?

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