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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Together Again Expo joins Texas Live Events Coalition to launch Hometown Series in Dallas, TX

Event Industry News

Alliance Nationwide Exposition is partnering with the Texas Live Events Coalition to host the first Together Again Expo Hometown Series on October 23, 2020, at the Kay Bailey Hutchison Convention Center in Dallas, TX. Sponsorship and additional marketing opportunities are also available and more info can be found on the event website.

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Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation

Event Marketer

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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The Brief: Gravy Races and Gold Bunny Getaways

Event Marketer

ORGANIZERS OF THE TEXAS ECLIPSE FESTIVAL ARE OVER THE MOON Wrap your head around this event description: “Burning Man meets Art Basel meets SXSW meets TED Talks at sleep away camp.” Welcome to the Texas Eclipse Festival , taking place April 5-9 at Reveille Peak Ranch in Burnet, TX.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022.

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How Coke Made a Portfolio Play With Sampling Activations at the Final Four

Event Marketer

Adding to the Texas vibe were design elements, like a state flag covering the dj booth. Powerade’s 360-degree GIF experience allowed hoops fans to get their dunk on.

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The Brief: AI Flavor Art and a Chicken WcNuggets

Event Marketer

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.