Event Marketer
FEBRUARY 16, 2024
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.
EventMB
MAY 22, 2022
In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Event Marketer
FEBRUARY 9, 2024
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
PCMA Convene
AUGUST 9, 2020
While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.
Velvet Chainsaw
MARCH 2, 2018
Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.
Endless Events
FEBRUARY 26, 2019
Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry.
Event Leadership Institute
MAY 26, 2021
Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.
Expert insights. Personalized for you.
93 
Let's personalize your content