Retail Sponsorships Tech Trade Shows 
EventMB
MAY 22, 2022
In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.
Event Marketer
MAY 17, 2021
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
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PCMA Convene
AUGUST 9, 2020
While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.
Event Leadership Institute
MAY 26, 2021
Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.
Event Industry News
MARCH 7, 2019
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Key services and sectors served: We’re about what’s right. Case Study: Nippon Airways.
Event Industry News
OCTOBER 22, 2021
What better time then, to talk Top Tech for Exhibitions. With input from the likes of Showcase AVi, Conference Compass, Hubs 101, Exposure Analytics and Eventscase, we look at how ‘texpertise’ can help organisers foster the very best response from the show floor. Eventscase: What do brands look for when exhibiting at a trade show?
Event Marketer
DECEMBER 26, 2023
From the festivalization of trade shows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.
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