Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Sponsorships Wireless 2024 Advertising 97

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Sponsorships Sports Social Media Marketing 82

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

Sponsorships 88

Sponsorships Hospitality Sports Financial 88

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 97

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

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Sponsorships Insurance Sports Banking 88

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 103

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 85

Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Sports Tech Sponsorships 2022 104

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

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Sponsorships Automotive Sports Travel 115

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Sponsorships 2022 Sports Marketing 87

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” So we figured, let’s just bring this back with our own twist,” says Sonika Patel, svp-marketing at Ticketmaster. “We We leaned in on NBA history and fan traditions.

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2024 Sports Sponsorships Marketing 91

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 129

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows 2025 80

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Sponsorships 2023 Social Media Sports 52

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. pic.twitter.com/f3adIckJEw — George P.

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2024 Marketing Entertainment Apparel 117

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. marketing at Klarna. The Bulls in particular really align with that.

Sponsorships 108

Sponsorships Fashion Retail Sports 108

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 91

Sponsorships Sports Technology Tech 91

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. The post Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE appeared first on Event Marketer.

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2015 Sponsorships Sports Sustainability 95

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Hotels 99

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

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2024 Marketing Trade Shows Sponsorships 52

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. A signatory of the UN Sport for Climate Action Framework, the AELTC endorses practices like a water cistern for personal bottle refills and reusable sign materials by the production agency. broadcast audience. Agency: TXG (The Experiential Group).

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Sponsorships Sports Social Media Marketing 86

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Apparel Sponsorships Sports Entertainment 111

Eventbrite UK

JUNE 25, 2019

The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Sponsorships Events Entertainment Sports 114

Event Marketer

JANUARY 3, 2024

That’s a beautiful place to be, and we continue to deliver strong advertising into the market,” he says. We spoke with Cahill about the campaign’s marketing goals and KPIs met; the strategic thinking behind targeting consumers in the Sun Belt region; the brand’s evolving marketing mix; and planned investments for 2024.

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Advertising Sports Sponsorships 2024 80

Event Marketer

FEBRUARY 27, 2024

View this post on Instagram A post shared by NBA (@nba) NETFLIX Local kids were invited to channel their “Avatar State” at Netflix’s youth sports camp during All-Star Weekend, which celebrated its new series “Avatar: The Last Airbender.” From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

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2024 Sponsorships Sports Retail 109

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 99

Event Marketer

FEBRUARY 13, 2023

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,

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Sponsorships Sports Transportation 2023 83

Eventbrite UK

APRIL 25, 2017

We take a look at some of the common mistakes in writing sponsorship proposals and provide tips on how to avoid these errors. The post 4 Reasons Your Sponsorship Proposal Fails appeared first on Eventbrite UK Blog.

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Sponsorships Sports Event Planning Marketing 88

TicketBud

JANUARY 11, 2024

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. In this way, hybrid events also unlock new sponsorship opportunities. Event organizers may also use data gleaned from activities to justify charging more for future sponsorship packages.

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Sponsorships Trade Shows Sustainability Events 126

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola.

Sports 84

Sports 2026 Sponsorships Sustainability 84

Event Marketer

FEBRUARY 20, 2024

“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators.

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Sponsorships Sports Marketing Event Marketing 84

SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As Open Tennis Championships, Aug.

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Sports 2018 Banking Entertainment 51

Event Marketer

JANUARY 19, 2024

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek. Some of the films are just going to be incredible.

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Sponsorships Entertainment Sports Marketing 113

Event Industry News

MAY 14, 2020

In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out. It’s a challenge for the e-sports community to convince brands of the return on marketing investment.

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Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. See the Tip-Off experience in action: The post Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards appeared first on Event Marketer.

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Wireless Sports Sponsorships Transportation 140

Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.

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Entertainment 2023 Sponsorships Sports 52