Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 69

Retail Trade Shows 2023 Sustainability 69

Socio Events

APRIL 10, 2023

A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Start the 2023 trade show season off on the right foot with these trade show booth ideas. Good branding Finally, every exceptional trade show booth has good branding.

Trade Shows 52

Trade Shows 2023 Entertainment Retail 52

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows 2025 80

Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Trade Shows 2022 Food and Beverage Automotive 52

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 102

Ins'Tent

FEBRUARY 14, 2024

Back to Inflatables Hub Inflatable marketing materials are a new but effective approach to advertising efforts. Inflatable signs are roughly a third of the cost of traditional marketing tools, such as billboards or stationary signage, and even less than other options, like sign spinners or contests.

Advertising 52

Advertising Marketing Trade Shows Sports 52

Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Trade Shows 2020 Automotive Food and Beverage 69

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Marketing an in-Person Event During COVID.

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Trade Shows B2B 2021 Apparel 111

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Event Industry News

JULY 10, 2018

This UK’s largest outdoor trade show (OTS) took place at EventCity for the first time from 3-5 July this year. The event was opened in spectacular style when world-renowned British Army parachute team, The Red Devils, parachuted into the EventCity car park to mark the show’s opening on Tuesday, 3 July. .

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Trade Shows Retail 2019 Venues 53

Event Industry News

APRIL 29, 2021

The rapid growth in business opportunities and the increasing interest for high-end International food and beverages is boosting the hospitality and retail industry. The launch of this new platform is to respond to the high demand for International products from local retailers, importers and distributors.

Hospitality 64

Hospitality Food and Beverage Trade Shows Marketing 64

Event Industry News

MAY 5, 2020

With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. But that won’t necessarily be the case.

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Trade Shows Retail Government Travel 107

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead.

Marketing 120

Marketing B2B Retail Trade Shows 120

Exhibitor Magazine

SEPTEMBER 24, 2023

MINNEAPOLIS � NPARALLEL, a structural agency that designs and builds experiential marketing moments, trade shows, retail, and corporate interiors, i.

Trade Shows 66

Trade Shows Retail Marketing 66

Event Industry News

DECEMBER 5, 2023

Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. The acquisition also includes […]

Trade Shows 69

Trade Shows B2B Retail Events 69

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Industry News

JUNE 12, 2018

Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk). Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt).

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Trade Shows B2B B2C Retail 49

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 86

Marketing Sports Hospitality Tourism 86

Event Industry News

OCTOBER 31, 2018

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

Trade Shows 51

Trade Shows Retail 2018 Event Tech 51

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Training sessions at specific retail locations.

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Trade Shows Social Media Retail Events 317

Meeting Application

SEPTEMBER 29, 2017

Trade shows are an essential part of your marketing effort and a unique opportunity to get some face time with your consumers, old and new. Luckily, there are many proven methods to increase your visibility at any trade show, from exhibition stand design to thoughtful give-aways and gamification. Educate to engage.

Trade Shows 48

Trade Shows Social Media Event Apps Retail 48

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 3, leaned into that narrative. Rosie the Riveter would have been proud.

2023 92

2023 Trade Shows Retail Automotive 92

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. And brands like Canon are delivering with exhibits that feel more like attractions than trade show demos.

2023 75

2023 Trade Shows Sponsorships Sports 75

Ins'Tent

MARCH 6, 2024

Custom printed promotional and marketing displays such as canopy tents, umbrellas, flags and banners serve as powerful tools for companies, organizations and businesses to captivate their audience and leave a lasting impression.

Trade Shows 52

Trade Shows Retail Marketing Conference 52

PCMA Convene

MARCH 26, 2021

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb.

Fashion 92

Fashion Trade Shows Retail 2021 92

ePly

OCTOBER 8, 2021

Even though the pandemic is far from over, the events industry is starting to pivot from virtual events and preparing for the return of in-person trade shows and conferences, albeit safely.

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Trade Shows Retail 2022 Conference 62

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Move to Solutions Center.

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B2B Food and Beverage Trade Shows Education 244

Smart Meetings

MARCH 4, 2024

Behind the scenes of The NAMM Show In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. Likewise, we were highlighting how different industry leaders serve the role of influencer, be it a music retailer, platform, content creator or artist.

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2026 Trade Shows 2024 Retail 98

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. How will this theme park trend change brand expectations and experiential marketing budgets?

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2024 Retail Travel Tech 98

Eventtia

JULY 24, 2023

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

Event Tech 62

Event Tech Tech Retail Event Management 62

Ins'Tent

OCTOBER 23, 2023

Retail Inflatables Outdoor inflatables for stores and retailers can draw in customers or interested clients, while indoor inflatables can create effective branding for a company and brighten up a space. Retail inflatables add excitement and make for a dynamic store appearance.

Retail 52

Retail Advertising Trade Shows Entertainment 52

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in. Ferrero USA.

Food and Beverage 109

Food and Beverage Retail Trade Shows 2023 109

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire. It costs over £11.5 million, over £4.4

Meetings 98

Meetings Trade Shows Retail Social Media 98

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. The installation was surrounded by a collection of the 360 smart beds, each with its own semi-circular, COVID-friendly barrier (CenterPoint Marketing handled).

Trade Shows 128

Trade Shows Technology Tech Retail 128

ePly

OCTOBER 8, 2021

Even though the pandemic is far from over, the events industry is starting to pivot from virtual events and preparing for the return of in-person trade shows and conferences, albeit safely. No matter what the world has thrown at us, NRF has been there to unite, guide and provide critical insights to the retail industry.

Retail 62

Retail Negotiating 2022 Trade Shows 62

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Do you specialise in gourmet cuisine or more mass market?

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

PCMA Convene

JUNE 27, 2021

There is no such thing as a hybrid retailer. A retailer sells merchandise via a store or a screen. Sell your 2022 event differently — yes, I said sell, not market. It’s time to change how trade shows, conferences, and annual meetings are sold. Syafiq AB photo). Music is not hybrid, it’s either recorded or live.

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Retail Social Media Entertainment 2022 116