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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. Strategy 1: Beacon Technology + Retrieval Devices.

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MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We In these ways, MANOVA will continue to break out of the traditional medical-meeting mold.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations. Describe a highlight for you from one of your recent exhibits.

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Event Case Theory: MGMA’s Leaders Conference

Smart Meetings

The association recently called for a rebrand of what was once called Medical Practice Excellence Conference: Leaders Conference, dropping the first half of the name in an effort to attract the first element of the conference, namely, the leaders in medical practices. “It When people come, is MGMA delivering on its value proposition?

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The 9 best event platforms for HCP events in 2023

SpotMe Blog

4) Content strategy & targeting. And some event platforms even have native integrations with Life Science CRMs, such as Veeva or IQVIA, to consolidate your event data and enable successful omichannel strategies. #8) 8) Continuous Medical Education (CME) credits & certificates of attendance. Net Promoter Score.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.