StraussCA

AUGUST 17, 2023

In today’s fast-paced digital landscape, associations seek innovative ways and solutions to capture and retain the attention of their target audience. This article explores why integrating interactive posts and reels into an association’s content strategy can foster deeper connections and engagement with your audience.

Social Media 52

Social Media Trade Shows Conference Management 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

StraussCA

DECEMBER 1, 2022

The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. Social media also provides the ideal platform for creating buzz and participation in association events. If used correctly!

Social Media 52

Social Media 2023 Management Events 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Social Media 88

Social Media Speakers Marketing Advertising 88

Socio Events

JUNE 7, 2021

The Future of Events is a Hybrid Model. Event organizers quickly pivoted to virtual events in 2020. The hybrid event space provides endless opportunities for event professionals to expand their reach and drive even more connections between attendees, sponsors, and exhibitors. What is a Hybrid Event?

2021 64

2021 2020 Speakers Events 64

Core-apps

AUGUST 27, 2018

The busy fall conference, trade show and event season is about to be in full swing! We know event organizers are anxiously waiting to try new things and to see what their colleagues are up to with technology and beyond. We’re talking about a recipe for experiential brand activations, and it’s the future of all events.

Event Apps 65

Event Apps Trade Shows Sponsorships Technology 65

Big Tickets

JULY 7, 2017

With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. You, as an organizer, should have a page for your brand on Facebook. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events.

Event Marketing 37

Event Marketing Marketing Social Media Events 37

Bizzabo

SEPTEMBER 28, 2018

Getting to sold-out event is no small task. In this guide you’ll learn partnerships, different marketing channels and key strategies can help sell registrations and selling tickets fast. Event organizers have a lot of responsibility. Event tickets are the lifeblood of your strategy. Choose The Right Event Software.

B2B 74

B2B Social Media Marketing Event Marketing 74

SmartMeetings

SEPTEMBER 10, 2019

Earlier this year, Business Insider reported that 60 percent of all Instagram users discover products on Instagram, so why not your event or business? In other words, don’t be afraid to mix up your content. Personalize it to show behind the scenes at an event—even the life of an event professional.

Social Media 40

Social Media Management Marketing Meetings 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. When a tool becomes popular, it profoundly affects the way we will consume experiences and products. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. In this new digital era webinars have led the way – they can shift the growth trajectory of your business. But poor webinar promotion is the root cause of poor webinar attendance rates.

Marketing 52

Marketing 2022 Social Media Speakers 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Stova

MARCH 14, 2024

The best event websites drive scores of registrations. They inspire your audience to click through, sign up, and get excited about attending. Although building an event website can feel daunting, this article is here to help. Your event website is your online storefront. Let’s get started.

Speakers 64

Speakers 2024 Events Social Media 64

SpotMe Blog

JUNE 2, 2021

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI.

2021 130

2021 Social Media Speakers Marketing 130

Bizzabo

APRIL 4, 2018

Learn how to drive conversion through your event registration website in this list of website examples from leading brands. Nearly all event websites share the same purpose: to persuade visitors to register for the event. This will help ensure that potential attendees will differentiate your event from the rest.

Speakers 51

Speakers 2018 B2B Events 51

Expo Logic

FEBRUARY 28, 2020

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking event revenue.

Healthcare 36

Healthcare Sponsorships Event Apps Tech 36

Event Marketer

SEPTEMBER 28, 2022

Steal these fresh consumer engagement ideas for your superfan experiences. Jam, a new platform that allows consumers to share and listen to bite-sized audio, was at Comic-Con to drive awareness and consideration. We’ve had events where the entire thing has been made by the talent engagement. We give ABC an A+. APPLE TV+. “If

Food and Beverage 97

Food and Beverage Entertainment Fashion 2022 97

Planning Pod

MARCH 12, 2024

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. Research your competitors Who are your competitors targeting?

Marketing 88

Marketing Social Media Management Sustainability 88

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Certain

MAY 22, 2017

Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of a successful go-to-market strategy, as well as an effective way to celebrate the team’s labors. The Why – Be clear on the objective for your event.

Social Media 24

Social Media Education Sponsorships Transportation 24