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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. But let’s think beyond virtual meetings.

2024 195
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Increase in Group Rates Drives Hotel Recovery

EventMB

markets for hotel group business compared to 2019. Miguel Neves and Refugio Garcia Read the Complete Story On Skift Meetings Skift Take: A new report points to the recovery of 13 of the top 25 U.S.

Hotels 154
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Cvent and hivr.ai Partner to automate meetings and groups sales

Event Industry News

hivr.ai, a travel technology start-up that automates meeting and group sales processes for conference hotels, today announced an integration partnership with Cvent, a market-leading meetings, events and hospitality technology provider. The new integration will allow hivr.ai

Meetings 117
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European River Cruises Set Sail in Meetings and Events Market

EventMB

Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. They can meet in the main dining room, the main lounge, or the sky deck.

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Hoteliers’ Thoughts on Accommodating Meeting Groups into 2023

MeetingsNet

Hint: A new meeting pattern could help groups having a difficult time at the negotiating table. This article in Hotel News Now shows that the leisure market was the primary focus of the hotel executives on those panels.

2023 105
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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. Sometimes these groups are given well-defined opportunities to interact in a familiar way.

Meetings 296
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Smart Moves: Pivotal Group Appoints New GlobalMeet CEO

Smart Meetings

Niederman, as CEO, will work to steer expand the company’s reach as the digital events space sees growth in market opportunities like never before. He has proven himself skilled in refining products and go-to-market strategies that expand a company’s influence. We are ecstatic to welcome him aboard.”

Banking 98