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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. team to make sure that we have as much communication visibility as possible.”

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COVID Testing Part of the Fabric of an In-Person Fashion Industry Show

PCMA Convene

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb. 9-11, 2021. Date: Feb. 9-11, 2021.

Fashion 92
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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 113
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Orlando trade show demonstrates ability for live events to return safely

Event Industry News

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support. The event held Feb.

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Boutique Hotels Riding Mid-Size Meeting Wave

Smart Meetings

of meeting space, 202 guest rooms and Dirty Habit indoor-outdoor restaurant/ lounge space on Market Street), Hotel Zeppelin (4,000 sq. of meeting space, 202 guest rooms and Dirty Habit indoor-outdoor restaurant/ lounge space on Market Street), Hotel Zeppelin (4,000 sq. Hotel Zetta (3,010 sq. Hotel Zetta (3,010 sq.

Hotels 98
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IMEX22 Shares Community-building Tools

Smart Meetings

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

Tourism 89
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Caesars Debuted New Spaces and Faces at IMEX

Smart Meetings

The former Hyatt executive is based in Florida but predicted that she will spend more time traveling to Nevada. The team will continue to be based in-market to better serve clients where they are based. “I Gleeson Smith has been on a “listening tour” with clients and 120 members of the global meetings and events sales team.