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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Follow for endless inspiration for your upcoming events.

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Creating a Calendar of Social Media Posts Before an Event Using AI

Eventscase Blog

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers.

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‘The PlayBook’ Findings: Live Music Leads Spending as Social Media Boosts Event Attendance

Prestige Events Magazine

PrettyGreen’s latest study reveals a standout year for the UK events industry, with live music events leading consumer spending at an average of £62.07 This underscores the growing appeal of live music and highlights significant opportunities for event organizers and marketers.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. Because of the pandemic, events had to become more virtual.

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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Risk Management.

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Continuing the Conversation: Keeping Attendees Engaged After a Virtual Event

Attendease

The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Why is Retention Important Post-Event?