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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. Pop-up events can be: Face-to-face. Event Technology.

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How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship

Event Marketer

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. The engagement didn’t stop there.

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Chill & Charge

Event Industry News

Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments. Charging Tables. Original Barrel Chargers. Portable Chargers.

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PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour

Event Marketer

Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

Apparel 104
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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”

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