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#4 | The Big (Strategic) Issue: Your Event Marketing Database

MPG Event Marketing

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

For example, your goal may be to attract 300 attendees and achieve 20% sales of the new line on event day. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. Build the sequence of the event.

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Eight Fast Facts from the Pinterest Predicts Agency Insights Guide

Event Marketer

home retail at Pinterest, stated in the guide. Three Stats from the Pinterest Predicts Agency Insights Guide: Pinterest trends sustained 20% higher monthly growth compared to trends elsewhere 78% of weekly pinners use Pinterest for decision-making on their shopping journey Gen Z saves nearly 2.5x

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#4 | The Big (Strategic) Issue: Your Event Marketing Database

MPG Event Marketing

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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Embracing Experiential Commerce: Five Brands to Watch

Event Marketer

Kraft-Heinz Canada’s in-house social media agency, The Kitchen, has created a content-first platform that delivers news, tips and recipes to engage current customers and help identify intenders for products. Through Coachella Collectibles, the festival expands its e-commerce strategy with NFTs and a sustainability marketplace.

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Sandal Repairs and ‘Foot Selfies’: Inside Chaco Footwear’s Summer Mobile Tour

Event Marketer

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. And fortunately, the brand is already exceeding its goals.

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Raccoon Media Group expands Outdoor Expo portfolio into Boston, Massachusetts, USA

Prestige Events Magazine

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

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