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Conference Programming: Six Lessons from 4-H’s Ignite Summit for Teens

Event Marketer

What can event marketers expect from the next generation of event attendee? The event grew 30 percent year-over-year. The post Conference Programming: Six Lessons from 4-H’s Ignite Summit for Teens appeared first on Event Marketer.

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Local Collabs, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign

Event Marketer

And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” On the day of the show’s premiere, Hulu partnered with six BIPOC-owned bakeries and coffee shops in Atlanta; Charlotte, NC; Chicago; Los Angeles; San Jose, CA; and Washington, D.C.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. MOZCON MozCon is a three-day digital marketing conference in Washington, established by SaaS brand Moz.

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Steal These Destination Marketing Tactics: Seven Ideas for Event Profs

Event Marketer

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Is Your Event Marketing Plan Ready for GDPR?

SmartMeetings

That is the finding of the latest Eventsforce study of 120 event planners. A new survey by the Washington, D.C.-based The Impact on Marketing. The impact that GDPR will have on event marketing was another area the survey investigated. The post Is Your Event Marketing Plan Ready for GDPR?

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Webtoon Turns Heads with Giant Catheads for a Street Marketing Stunt in New York City

Event Marketer

To promote season two, Webtoon on July 8 unleashed a cadre of characters donning giant catheads for a street marketing stunt in New York City to drive tune-in and create awareness for the webcomics platform that serves a wide range of comic genres, creators and fans. Agency: Bankrobber. Content: Starfish.

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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. Armed with a multicultural strategy, hand-selected brand partners, a unique location on The Wharf in Washington, D.C., Coca-Cola and the U.S.

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