Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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Event Industry News

JANUARY 3, 2024

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5

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Sports Events Event Design Event Marketing 69

Event Industry News

OCTOBER 5, 2023

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. Planners highlighted the importance […]

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Sports Venues Events Event Design 69

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Sports Tech Sponsorships 2022 102

Event Marketer

JULY 27, 2021

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

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Sponsorships Sports Food and Beverage 2021 140

Event Industry News

OCTOBER 16, 2023

These unique sporting venues have transformed into […] When you think of horse racing, you might envision a thrilling race, the thunder of hooves, and the elegance of jockeys guiding their steeds to victory. But what if we told you that The Jockey Club are not just about horseracing? They are so much more than that!

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Marketing Sports Hospitality Tourism 85

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Industry News

NOVEMBER 10, 2023

INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences. With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.

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Sports Fashion 2022 Event Design 115

Event Marketer

APRIL 10, 2023

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).

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Eventbrite UK

AUGUST 7, 2017

The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.

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Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Eventective offers planners a wide selection for these event types, and listing your venue business puts you directly in front of potential customers who are ready to book.

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Venues Marketing Fashion Advertising 88

Event Marketer

NOVEMBER 1, 2021

A disrupted 2020 NFL season left many fans feeling deflated, so to reignite their energy and drive viewership for “Sunday Night Football,” NBC is activating live painting events powered by local artists in six markets. Football fans in six markets will have the opportunity to watch artists create murals in real time.

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Sports Marketing 2020 Hotels 105

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. By now, Event Up has 50+ episodes and over 3000+ listens and t his year, we are going for more!

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Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

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Event Marketing Marketing Social Media Financial 41

Event Marketer

APRIL 18, 2022

Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience. In a similar vein, for every basket made during the Three-Point Contest from within The Dew Zone (a dedicated area on the court that awards three points per shot), Mtn Dew donated $5,000 to nonprofit Ross Initiative Sports for Equality. Agency : Motive.

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Sponsorships Sports Fashion Marketing 82

Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.

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Retail Marketing Sports 2021 129

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. UTA for the first time set up shop on Main Street at Kaneo restaurant, Jan.

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2024 Marketing Entertainment Apparel 115

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Marketing Conference Apparel Insurance 154

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. CES 2018 had nearly 4,000 exhibitors or 10x as many as Dreamforce (see the The Best Event Marketing at Dreamforce 2017 ).

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2018 Event Marketing Marketing 2017 68

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Read on and register today. #22. Why does this matter?

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Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Snapchat.

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Event Marketing Marketing Social Media 2014 70

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

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Event Marketing Marketing Events Financial 67

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Sports Transportation 2021 Event Marketing 74

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Hotels 97

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. We are forever grateful!

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Banking Consulting Entertainment Speakers 150

Eventbrite UK

JULY 31, 2017

With video predicted to account for 79% of global internet traffic by 2020, it's a form of media that event organisers need to use to promote events. The post How To Use Video For Event Marketing: Before, During, and After appeared first on Eventbrite UK Blog.

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Event Industry News

JULY 31, 2023

Telford International Centre is set to cement its position as a leading host venue for large-scale sporting events when it opens its doors to the Pickleball English Open in August. More than 1,000 competitors from over 25 countries are expected to compete across the four-day tournament, which has doubled in size since the 2022 edition.

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Sports Venues 2022 Events 52

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” So we figured, let’s just bring this back with our own twist,” says Sonika Patel, svp-marketing at Ticketmaster. “We We leaned in on NBA history and fan traditions.

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2024 Sports Sponsorships Marketing 89

Boomset

JANUARY 31, 2019

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. MOZCON MozCon is a three-day digital marketing conference in Washington, established by SaaS brand Moz.

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Event Marketing Marketing Ecommerce Technology 48

Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Insurance 100

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .

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Marketing Social Media Events Advertising 148

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

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Event Marketing Marketing Healthcare Retail 45

Event Marketer

APRIL 17, 2024

By showing up on big stages with eye-catching visibility, including our NASCAR sponsorships and recent activation with DJ Khaled during Daytona 500, we are sharing our passion for sports with our fans,” Vamos says. “We Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 106

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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