Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor?

Trade Shows 56

Trade Shows 2024 2023 Technology 56

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

JANUARY 25, 2024

Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. ” Aaron Miller, VP, Group Creative Director, Hargrove from Encore Back in Business, but not Business as Usual “The show felt nearly back to its former self. .”

2024 93

2024 Trade Shows Tech 2023 93

Eventsforce

MARCH 11, 2021

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we look at the hype behind Clubhouse – the chat-based social media platform that’s been taking the industry by storm. And event marketers are watching it closely. In your inbox, every week. .

Tech 92

Tech Social Media Wireless Event Tech 92

Eventsforce

MARCH 26, 2019

After all, the more you know about your attendees and their preferences, the better you can focus your event to include content that is on target and resonates with your audience. Event Marketer: The Dos and Don’ts of AR in EventTech. When it comes to augmented reality, conferences are going all in on the tech.

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Event Marketing Tech Marketing 2007 61

Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

2024 113

2024 Trade Shows 2009 Banking 113

Eventsforce

JUNE 12, 2019

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. Have a look at the top event tech stories you don’t want to miss: Special Events: Most Event Planners Still Struggling with GDPR, Study Shows.

Tech 82

Tech Contracts Social Media Event Tech 82

Socio Events

JANUARY 26, 2023

In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success.

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Trade Shows Event Apps Conference Events 96

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers.

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Trade Shows Social Media Consulting B2B 119

Social Tables

AUGUST 4, 2017

Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. MC is a North Star Meeting Group brand and serves over 200,000 meeting planners and professionals. Want event planning magazine content digitally? Sign up for an events e-newsletter.

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

Event Marketer

JANUARY 19, 2024

Humanizing what we do, taking it out of a technology or a grouping of technologies and allowing people to see their impact is far more important to us than the detail of each of the solutions.” Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

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2024 Technology Global Events Tech 102

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Decarbonization? Circular economy?

Trade Shows 92

Trade Shows Sustainability 2024 Transportation 92

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

2022 124

2022 Trade Shows Marketing Consulting 124

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? Ask them questions and have their answers to impact the design of your event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

Retail 68

Retail Trade Shows 2023 Sustainability 68

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. The Future of Trade Shows.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

Hospitality 76

Hospitality 2022 Trade Shows Tech 76

Social Tables

SEPTEMBER 14, 2021

Pay attention to their feedback to get a better understanding of your target audience and create more informed event marketing. Strategies to improve engagement during an event. Kick off the event with high-energy entertainment or a group icebreaker depending on the size of your audience. Get Started Today.

Social Media 176

Social Media B2B Tech Marketing 176

Event Marketer

JANUARY 21, 2024

And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Partner: Astound Group) The scale of the booth’s walls was impressive.

2024 88

2024 Sustainability Retail Tech 88

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. The platform came online for PCMA’s Convening Leaders that took place in January.

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Event Tech Tech 2021 2022 181

Expo Pass

FEBRUARY 1, 2023

Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. On the other hand, a webinar can accommodate smaller groups. Personalizing your webinar to fewer people will help them get even more out of the event.

2023 135

2023 2001 Sustainability Trade Shows 135

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Hubilo Blog

DECEMBER 3, 2018

Event Technology has become an integral part of the meetings industry. In the era, where all industry professionals dependency has risen towards their smartphones and smart devices, event tech seems to simplify all the tasks that require manual input. To learn about the forecast of the event technology, click here.

Trade Shows 40

Trade Shows Sustainability Tech Corporate Events 40

Regpack

DECEMBER 22, 2017

The world of event marketing is becoming increasingly competitive, as new expos, trade shows and industry fairs are being launched every year in the name of brand exposure – and whether you’re dipping your toe in the pool or looking to take your established event to the next level, you’ve come to the right place.

Event Marketing 20

Event Marketing Marketing Retail Social Media 20

Meeting Tomorrow

FEBRUARY 19, 2019

Another solution is to hold multiple simultaneous regional events linked together through live-webcasting. Imagine that each event has a “window” into all the other locations, and that the focus can be shifted from place to place–like a group video chat but with an event in each window.

2019 57

2019 Event Tech Tech Food and Beverage 57

The Castle Group

SEPTEMBER 26, 2023

Imagine this scenario: you’ve been tasked to organize a user group conference , sales incentive program , product launch , corporate retreat, annual fundraiser, or fill in the blank here. You need to hit it out of the park, but it’s a first time event at your company, and planning is not your primary role or in your wheelhouse.

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Eventscase Blog

JULY 27, 2023

Importance of event branding If you haven’t ever hosted a brand event before, it’s okay to wonder if it’s really worth the effort. While the short answer to your question is a big resounding yes, let’s get into why event marketing is a rewarding practice you shouldn’t skip.

Social Media 52

Social Media Marketing Events Trade Shows 52

Capterra Event Management

JULY 19, 2016

In addition to daily posts on event planning and software reviews, Event Manager Blog has published a number of free e-books like “ The Event App Bible ” and “ The Good Event Registration Guide.”. Gallus Events. Event Marketer. Membership Groups. Event Marketing Institute.

Trade Shows 40

Trade Shows Consulting Social Media 2007 40

Expo Pass

NOVEMBER 14, 2018

Software products and tools that help meeting planners maximize their time and resources are likely to continue as a top trend, with innovative systems for a variety of event-specific areas such as speaker management, multi-event management and interactive programs to create e-posters. Need a group photo, but can’t fit everyone in?

2019 61

2019 Technology Sponsorships Tech 61

Capterra Event Management

NOVEMBER 29, 2016

Event managers spend much of their time moving, which makes finding event news, tech trends, and event management software information through traditional methods much harder. Recommended Episodes: Episode 20: How to Stand Out in Front of the CEO of a Top Event Tech Company. The Event Tech Podcast.

2016 40

2016 Event Tech Social Media Tech 40

Eventsforce

JULY 21, 2021

The physical on-site booth can cater to in-person attendees on the trade show floor, while the virtual booth can help them reach out to a wider international audience. You know who the key people or groups are. Related read: How Covid is Changing the Role of Event Data. 2) Customize Your Offer .

Sponsorships 106

Sponsorships Events Trade Shows Tech 106

Bizzabo

JULY 3, 2019

This month we spoke with Elina Jutelyté —the senior events manager at Showpad—about accelerating event growth, scaling a global events strategy, and identifying and building events that bring the best ROI. The Belgium-based tech company, Showpad , is leading sales excellence with a powerful sales enablement solution.

Trade Shows 59

Trade Shows Social Media Events Marketing 59

Endless Events

AUGUST 26, 2018

Aaron Wolowiec of Event Garde ( @aaronwolowiec ). Michelle Bruno of Bruno Group ( @michellebruno ). Douglas Emslie of Tarsus Group ( @TarsusGroup ). Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Meetings & Events Blog. Tarsus Group.

Sustainability 81

Sustainability 2018 Trade Shows Consulting 81

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Hubilo Blog

SEPTEMBER 4, 2019

It’s the duty of event organizers to get the right audience at the exhibition. . Pre-event practices. Event Marketing begins long before the D-day. Pre-marketing efforts reap out great benefits in increasing the booth traffic at exhibitions. . Why forget the Event Technology? . Tech Lounge Experience.

Event Apps 40

Event Apps Tech Trade Shows Banking 40

Bizzabo

MAY 15, 2020

Given that other event professionals and organizations face similar challenges on how to bridge in-person events to the virtual environment, I wanted to share my takeaways from this insight-rich event. For a more behind-the-scenes review, check out this webinar with our event marketing lead.

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Speakers Events Technology Marketing 92